Blogs by "Arun Katiyar"
Arun Katiyar

Arun Katiyar is a content and communication consultant with over 30 years of media experience. He currently divides his time between consulting for technology companies and serving as a “Venture Catalyst” at One97 Mobility Fund (, a US $100 million fund that invests in early stage companies in the mobile ecosystem. Arun's focus is to mentor the start ups on their business strategies. Arun has been the editor of two magazines from the India Today Group, was the founder and Chief Operating Officer of the group’s online business and was instrumental in setting up their online global syndication business. He later moved on to become the station director for the country's first 24 hour private FM radio station, Radio City and then became Vice President, Operations, of Microland's technical support business. In 2005 he led a start up as CEO called SEraja that addressed the media-centric management of events using the Internet and mobile phones.

  • A product’s success goes beyond its features

    May 29, 2013

    It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with… MORE >>

  • EmployWise: Improving the ROI in employee lifecycle management

    February 12, 2013

    Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, especially SMEs, are discovering to… MORE >>

  • Why a degree of chaos is better than order

    December 24, 2012

    I can bet you are familiar with this one, but not its consequences, in product development: you’ve seen project managers in product development teams express frustration at not being able to keep the development on… MORE >>

  • 10 No-Brainer Marketing Lessons for Nerds

    October 29, 2012

    Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better (read: cheaper) way to do… MORE >>

  • The weight of expectation

    September 29, 2012

    How many times last month did you use Power Point? Most would have used it at least a couple of times. Power Point is one of those products that seem so natural and effortless to use…. MORE >>

Copyright © 2013 - 2017 iSPIRT foundation | All rights reserved | Powered by iGenero and Netsolutions