Blogs by "Prof. Pinkesh Shah"
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Prof. Pinkesh Shah
Prof. Pinkesh Shah
http://www.productleadership.in

Pinkesh Shah, is a Silicon Valley Executive who has been a Product Management Practitioner for the last 14 years in US. Most recently he was the global Vice President of Product Management at McAfee (now acquired by Intel). Having played a key role in understanding how global products have to be adapted to work in emerging markets, he also started the product management organization in McAfee India. Shah started Adaptive marketing with a vision to create the next generation product managers and marketers in India to enable technology product and services companies to market their product globally

  • How Companies Use Big Data to Help Their Customers?

    August 27, 2014

    Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour them for competitive advantage. Nearly… MORE >>

  • 3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience

    November 16, 2013

    Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate… MORE >>

  • Are Product Managers Future Entrepreneurs?

    January 26, 2013

    Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has… MORE >>

  • 12 learnings from the launch of Institute of Product Leadership – Bschool for software techies in India

    December 14, 2012

    Seems only apt to summarize our 12 learning’s on 12-12-12 #1 – ‘Kitna detee hai’ ? Maruti car runs a campaign in India around “keetna deti hai” (means in local language – how much mileage… MORE >>

  • Do we really need a Product Manager?

    August 18, 2012

    Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a… MORE >>

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