Blogs by "Sabapathy Narayanan"
Sabapathy Narayanan
Sabapathy Narayanan,

Squirrels, Rabbits and Elephants fascinate me the most and I study their characteristics deeply. I use a number of stories that involves these animals in my day-to-day work. All of us keep telling stories in our day-to-day lives. We tell stories about our children, colleagues, our day, our travel etc. but we just don't call them stories. There is a lot to learn and share from these personal stories and they improve the stickiness of your communication. I do purpose driven stories for organizations through my workshops, where I help companies in evolving their value proposition, positioning, differentiators, and in creating sales worthy and PR worthy stories that they can take to their target segments. I facilitate storytelling workshops for organizations helping them in achieving their communication goals. I maintain a very active storytelling blog at, where a number of people contribute stories regularly. Do have a look at it and see if you want to contribute.

  • iSPIRT Playbook Roundtable: Positioning and Messaging – Lot of it is common sense!

    July 23, 2013

    If your grandmother does not understand your message, then you might as well not communicate is the crux of what was discussed during this Roundtable facilitated by Shankar Maruwada and Nandita Sinha. This roundtable discussed… MORE >>

  • Where is my story?

    June 22, 2013

    Most startups talk about product features and how they are better than their competition in terms of their offerings. They really don’t tell stories, however people remember stories for long and not the facts and… MORE >>

  • 3 Reasons why stories will help you win business

    June 13, 2013

    Your product does something unique and interesting and you tell people and they go …. Oh well, that’s great and walk away. Would you agree that they just do not get it? All of us… MORE >>

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