Blogs by "Sangeet Paul Choudary"
Sangeet Paul Choudary
Sangeet Paul Choudary

Platform junkie, Early stage internet guy, Currently advisor to multiple platform startups. Patterns of success/failure teach us more than isolated instances of them. Sangeet writes on his own blog called Platform Thinking ( Platform Thinking has been ranked among the top blogs for startups, globally, by the Harvard Business School Centre for Entrepreneurship. Follow him @sanguit or visit his blog at

  • What the Uber-Lyft war teaches us about success and failure in the on-demand economy

    October 05, 2015

    This article is based on the book Platform Scale, written by Sangeet Paul Choudary. Platform Scale is available for free download for a limited period between October 5th and October 9th. To access additional bonus… MORE >>

  • Announcing Platform Scale, the book: The pre-orders campaign is now live

    March 12, 2015

    Are you building a marketplace, social network or a platform? Do you ever describe what you’re doing as the Uber for X, Airbnb for Y or the Twitter for Z?1 Do you want to understand… MORE >>

  • How Alibaba, Android and Airbnb change the geometry of business

    January 06, 2015

    This article was originally published on Sangeet Paul Choudary’s personal blog Platform Thinking – A blog about building early stage ventures from an idea to a business, and mitigating execution risk. A keynote laying out the shift that… MORE >>

  • Why social networks that pay you may be a bad idea

    November 06, 2014

    One of the most common questions I get asked, while talking about platforms, relates to the issue of labor on platforms. Facebook and Twitter, among others, get a lot of value from their users and… MORE >>

  • Platform Thinking: How To Get Startup Ideas

    July 21, 2014

    How does one find new startup ideas? Every business is built around solving a customer pain. Solving a customer pain creates value which in turn, if successfully harnessed, can be monetized. Platforms, in particular, connect… MORE >>

  • Piggybacking Mechanics: Whatsapp, Instagram And Network Effect Marketing

    June 24, 2014

    Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built multi-billion dollar businesses without (reportedly) spending a dime on marketing…. MORE >>

  • Platform Metrics: the core metric for platforms, networks and marketplaces

    May 21, 2014

    You become what you measure. From my experience working with clients across enterprises and startups, the most common reason for failure and inefficiency is the focus on convenient, but inappropriate, metrics. Your technology doesn’t determine… MORE >>

  • The Three Design Elements for Designing Platforms

    February 28, 2014

    What does the traditional world of manufacturing have in common with the way networked platforms work? How can a basic understanding of factory design help us change the way we think about designing internet platforms,… MORE >>

  • How Startups Compete with Friction in Product Design

    January 24, 2014

    Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case… MORE >>

  • Owning the Transaction – Why Marketplaces Need to Think Like SaaS Businesses

    December 03, 2013

    Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges… MORE >>

  • The One Feature That Changed Social Networking Forever

    August 06, 2013

    What is the single most important innovation that Facebook ever came up with? Before I answer that, let’s think of the real value for users on a social network. Social networks are a classic example… MORE >>

  • Why #Hashtags are the future of monetizing social media

    July 05, 2013

    You can’t invite people to a party and try to sell them stuff. Pretty much every starry-eyed startup that went after eyeballs gets it by now. Over the last seven years the web has moved… MORE >>

  • Marketplace Metrics: The Three Success Factors

    May 21, 2013

    Marketplaces are difficult businesses to run. Like all multi-sided platform businesses, they suffer from the classic chicken and egg problem: the technology has no value unless buyers and sellers are present and you can’t get the buyers… MORE >>

  • Why Business Models Fail: Pipes Vs. Platforms

    May 02, 2013

    Why do most social networks never take off? Why are marketplaces such difficult businesses? Why do startups with the best technology fail so often? There are two broad business models: pipes and platforms. You could… MORE >>

  • Users or Customers?

    April 16, 2013

    If you’ve been around the internet startup world for long enough, you’ve probably engaged in the user-customer debate at least once. Who’s the user? Who’s the customer? Who should we be focusing on? I’m going… MORE >>

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