Blogs by "Shrinath V"
Shrinath V

Shrinath is a Google Developer Expert (Product Strategy) and coaches/consults with startups and large firms on all aspects of product management, product marketing, business strategy and marketing. He has earlier held leadership roles in firms like Nokia, MapmyIndia and Motorola. He is also a partner at Auspin Ventures, a design thinking in business firm that helps companies look at fresh opportunities and build ways of working that blend creative and analytical methods. In case you're interested in a coaching/consulting session for your firm on product management, marketing or design thinking, please drop a mail to

  • Is your user story really about the user?

    October 21, 2016

    Once upon a time, in a land far, far away, lived a grumpy old wizard who loved spending time throwing stones at little kids who played near his mansion… In just a few words, good… MORE >>

  • An outline of entrepreneurial rubbish

    October 10, 2016

    Note: This is a long form article. It will take time if you want to read it through the end. If you’re heady about entrepreneurship, you may be offended by a lot that’s in here…. MORE >>

  • Why services firms struggle to build products

    September 26, 2016

    I’ve seen this play out so many times over the last few years. A business leader at a services firm will sit down and talk about how they’re working on a product. S/he will quote… MORE >>

  • When sales hijacks your product roadmap

    September 21, 2016

    Hey product manager, let me remind you of that time when you had the perfect roadmap for the market. You had it all sorted out (finally!) with engineering and were clear about what you’d build…. MORE >>

  • Learn Silicon Valley antidotes to product challenges faced by Startups

    February 12, 2015

    Successful products are not an accident, even if they may look like it from the outside. Successful products are the end result of a series of challenges tackled well. While each business is unique, many… MORE >>

  • 3 questions to expect at your Product Marketing interview

    January 28, 2015

    Perhaps you are an Engineer considering a lateral move into Product Marketing and watching out for opportunities within your company. Perhaps you’ve gone through an MBA and are anxiously awaiting interviews on campus. Whatever the situation,… MORE >>

  • Do You Need An MBA To Be A Product Manager?

    January 13, 2015

    An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in… MORE >>

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