Blogs by "Siddharth Hegde"
Siddharth Hegde
Siddharth Hegde

Siddharth Hegde is a keen observer of the digital media space and enjoys analyzing its trends and patterns to understand their business implications. He is currently the Managing Director of Ethinos Digital Marketing (, a full service digital marketing agency with a unique, hands-on approach to help clients with solutions in all areas of digital marketing including Strategy, Social Media Marketing, Search Engine Marketing (SEO and PPC), Branding and Design, Online Reputation Management, and Mobile Marketing.

  • Stairway to Success – Nurturing your leads online

    May 27, 2013

    It’s not all about leads. The sales process in the B2B landscape has embraced a significant change. A purchase typically involves multiple decision makers, multiple teams and multiple stages. Creating awareness and interest about your… MORE >>

  • Digital Marketing for the B2B Landscape

    March 08, 2013

    The B2B buying process has undergone a transformation, and so has the B2B customer. Let’s roll the clock back in time. Information about your company, services, products and solutions was not readily available, or if… MORE >>

  • Content Generation – The 10 commandments

    February 13, 2013

    Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now… MORE >>

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