• Ankit Dudhwewala

    Customer Purchase Insights for Hotel Management Software

    SoftwareSuggest is an online platform exclusively dedicated towards Business Software Discovery and Recommendation. We analyze every aspect of the software trends for the customers so that they can purchase the best software from hundreds of such products thronging the market. Since we value the satisfaction of our customers highly, we analyze their requirements with extensive research, and ultimately compile our observations and conclusions in the form of a report.

    Here is an exhaustive Research Report on the “Customer Purchase Insights For Hotel Management Software”. The following are the conclusive findings of our Research Report.

    Key Findings

    – Most hotel management software buyers were from Maharashtra, followed by Delhi and Karnataka. With 8.5 percent, 7.5 percent and 7.3 percent software buyers respectively, these states tower over other states..

    – Requirement for Installation-based software was more than Web-based software; the former crossing the mark with a whopping 64 percent.

    – The Budget preferred by a majority of customers was in the range of INR 0-50,000, with around 65 percent of them belonging to the ‘First time User’ group.

    – Around 40 percent of the customers prefer 3 demos before taking the purchase decision.

    Let us have a detailed look at the figures as per our research results.

    Geographic Spread Of Hotel Management Software Buyers

    We found that 8.5 percent of hotel management software buyers were from Maharashtra, followed up by 7.5 percent in Delhi and 7.3 percent by Karnataka. Rest of the sections in the Graph is shared by other States.

    Prefered Deployment Type: Installation-based Vs. Web-based Software

    More Software buyers preferred installation-based software to web-based software. The former attributed to 64 percent of the total software buyers.

    The Estimated Budget Preference (in INR) Of The Customers

    Around 49 percent of customers preferred to buy their required software in the Budget range of INR 0-50,000. This is followed by 28 percent of customers, who preferred the the Budget range of INR 50,001- 1,00,000. The percentage of customers decreases gradually as the Budget range increases and this is clearly demonstrated in the Graph.

    First time Software Buyers Against Existing Users Looking To Upgrade

    It was observed that 65 percent of the users were first time software buyers and and 35% were looking to upgrade their existing software. For such buyers, the existing hotel management software was not quite up to the mark, and they wanted to try another software, with more functionalities and better quality standards.

    Time Consumed By Customers Before Making A Purchase Decision

    40% of customers usually take 2-3 months before finalizing which Hotel Management Software they want to purchase. Around 15% of the software buyers take the purchase decision in less than 1 month’s time. These are usually first time buyers with a new property.

    Number Of Demos Taken by Customers Before Purchasing the Software

    Around 40 percent of customers took 3 demos before opting to buy the paid version of Hotel Management Software. While 20 percent of users were satisfied with just 2 demos, around 30 percent used 4 demo sessions, before they were actually convinced to purchase this software.

    Features Customers Look For In Hotel Management Software

    features of hotel management software

    As per our research, customers look for the below-mentioned features when it comes to buying a Hotel Management Software. Among these, Channel Management, Front Desk and Book Engine are the ‘must-have’ features in a Hotel Management Software.

    All the above-mentioned facts and statistics have been generated from the data collected by SoftwareSuggest team.

    We welcome your valuable thoughts or suggestions in the comment section below. You can find a list of Hotel Management Software here.

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