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Nuts and Bolts of Scaling up for B2B SaaS #PlaybookRT
4th October, 2014 @ 11:00 AM - 5:00 PM
This #PlaybookRT is scheduled for 4th October 2014 and will focus on Nuts and Bolts of Scaling up for B2B SaaS for Product startups. This Playbook Roundtable will be facilitated by Girish Mathrubootham, CEO, FreshDesk.
The following topics can be covered in depth…we will probably identify 7-8 themes and eventually pick up 4-5 themes which we can do a deep-dive.
Maintaining the Hygiene in CRM
- What all objectives are tied to it?
- How to effectively use it to make your marketing strategy
- How to effectively use it to make your Sales strategy
- How to effectively use it to improve quality and conversions in sales and marketing
Processes in Support to ensure retention of customers.
- Hand over from Sales to Support
- How to minimize churn that is caused due to overselling by sales that gets discovered later
- How to incentivize support to get customers on-boarded quickly retain the customer month over month
- Smart things one can do to better manage and deliver expected service levels
Marketing essentials
- Roadmap that needs to be followed to drive any marketing effort to path of success.
- and more sub topics…
Sales Essentials
- Role of Inside sales in selling to B2B market
- Role of Automation in selling to B2B market
- Role of Freemium and type of hooks one needs to put in place to drive urgency towards using the freemium offering.
If you are interested, please do send an email to [email protected]