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Positioning and Messaging for B2C Startups in #Bangalore – iSPIRT Playbook Roundtable

February 25, 2017 @ 11:00 AM - 5:00 PM

A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the language of your target audience. This playbook is brought to you by iSPIRT. One of the initiatives of iSPIRT is to convert conversations into playbook for product entrepreneurs.The PlaybookRT is led by Naman Sarawagi and is intended for companies that have a software consumer product, have initial customers and are trying to scale to the next level.

They are keen to make more crisp their value proposition to the target audience and more clearly articulate their position relative to competitors. This PlaybookRT will be interactive and will help your team step into the role of your target audience, map your features to benefits, organize those benefits into message themes, and summarize the product in a positioning statement.

This #PlaybookRT is designed for Companies who have some visibility in market and product has been validated through an initial set of customers. To apply for this PlaybookRT please fill up the online application and we will get back to you. The session is open to the company’s CEO or head of marketing/product.

Applications are due by the 18th Feb ‘2017. The goal is to have at most 12 companies so as to make the interaction effective. If there are other interested attendees, we will arrange subsequent workshops. We will confirm the short-listed companies by 20th Feb 2017. This PlaybookRT is FREE and there are no charges.


February 25, 2017
11:00 AM - 5:00 PM
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