Zero to One – Marketing and Inside Sales – SaaS

This playbook roundtable is meant for early stage SaaS product startups on inside sales and inbound marketing. This playbook will be facilitated by Sachin Bhatia (Ameyo/Inside Sales Box) & Ankit Oberoi(AdPushUp) and is scheduled for 15th April in Gurgaon. If you are interested, please apply send a mail to [email protected].

First 10 Customers -> First 100 Customers is an important milestone for SaaS companies.
In this playbook we talk about early steps to focus on in Marketing and Sales from experience of

1. AdPushup
2. Inside Sales Box
   

We share actual Traffic / Conversion / Cost per lead etc from experience

Initial Teams, Hiring Experiences and Compensation plans and

key learnings in initial Lead generation and Sales efforts

Marketing

Team

When and How

Goals?

Website/Content

Goals

Review a few websites and discuss

View real metrics [Traffic / Conversion / Landing Page Conversions?]

To put pricing or Not?

Content – Blog / Ebooks

Activities / Channels
SEO [Keywords, On Page, Linking, External Links]

PPC [Sharing Real Benchmarks and Examples]

Social  – Linkedin / Twitter / Facebook as B2B Lead Gen Mediums

PR?

Others

We will also share Cost Per Lead etc from experience

Example of Successful / Unsuccessful Campaigns

Stack

Website

Lead Tracking

MIS (Share Template)

Sales

Team

Founder

When and How

Structure and compensation plans (Share Template)

Stack

Website Chat?

CRM

Phone

MIS (Share Template)