Indix is a SaaS + Big Data product intelligence platform that allows businesses to organize, analyze, visualize and act on the world’s product information in real-time. Indix uses big data analytics and visualization to deliver actionable insights. Indix also offers APIs for developers to build product rich applications. It was founded by former Microsoft VP, Sanjay Parthasarathy, who previously led billion dollar divisions at Microsoft. Other co-founders include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jeremiah. Indix is backed by prominent angel investors as well as Avalon Ventures and Nexus Ventures.
Indix is a platform that intends to be the single complete repository of information about the world’s products that are currently spread all over the Internet.
Consider this scenario: if you are responsible for analyzing price trends of a brand that you manage (say a fast-selling mobile phone) to ensure the market is healthy, you will do one of these two things:
As you can imagine, this can be a very time consuming and inaccurate exercise, and may not leave you with enough time to act on the information you gain, (e.g. Why is Flipkart dropping its price every few days while Tradus does not?).
Using the Indix App for retailers and brands, that is built on top of the Indix product intelligence platform, you can get all these numbers from across the Internet at your fingertips, and get access to insights like price drops, new sellers, etc. This allows you to consume this real-time data and get on to your real job: analyzing price trends across various slices and dices of data.
It is very important to be clear on one point, a point which Sanjay (founder and CEO) emphasized in our interview: Indix is building a platform that provides access to the world’s product information, with all product attributes, in a structured form; the possible ways of using this data are limitless. This Indix App for retailers and brands is just one of the possible uses. A developer ecosystem around the Indix platform will create extremely innovative applications on this platform soon.
The company was founded to address three problems:
Indix is headquartered in Seattle and has a total team size of 42, with six people based in the Seattle office focused on business development and marketing, and 36 people based in the Chennai office focused on the product development.
It is a startup with a deep engineering focus and great culture. Here are a few things they do to foster a good workspace environment:
Indix is a SaaS + Big Data product intelligence platform that gathers product data from Internet, processes it, and makes it available in a structured form. Comparing two products listed on two different websites and figuring out whether these are the same products or not is a very hard problem, and Indix does a great job in product comparison by doing deeper searches and using multiple attributes to compare. They have a few hundred million products (along with rich attributes) collected so far and their target is to have a billion products on their platform.
The platform offers access to developers for its data who are then able to build various applications on top of this valuable stream of data. While price is the most important attribute of a product, there are many other attributes which can be interesting to app developers and their users.
Currently, Indix offers two products:
Indix app is priced per user per month, and Developer API access is per company per month.
Indix app allows brand managers to explore unlimited product, competitors, and categories; monitor various channels through which the product is being sold; and gain insights on pricing, assortment, and Minimum Advertised Price (MAP), etc.
The way it works is as follows:
Since Indix is primarily a platform, its value will be best leveraged when outside developers use the data to build rich applications for users and businesses. Developers get access to the large repository of product information, which is easily accessible via RESTFul API that the Indix platform exposes.
Here are a few USPs of Indix that are worth noting:
This is a big market that Indix is operating in. Currently, their product is targeted at pricing analysts, brand managers, category/merchandising managers, and others involved with product information at brands and retailers, broadly referred to as product managers. There are millions of product managers in the US alone.
This is a hard problem to solve, and there aren’t many companies building product intelligence platform at this scale. Some companies have worked in category-specific or attribute-specific (like price) product data space, but not in a category-agnostic way Indix is doing it – Black Locus (acquired by Home Depot), decide.com (acquired by eBay), and Kosmix (acquired by Wal-Mart). So this is an interesting space for them to be in.
Over the next 6-12 months, their priority is to sign-up additional customers, incorporate their feedback, invest in marketing, and achieve an even bigger scale for product data in their platform. There are more than 1 billion products and services on the Internet. Today, the Indix platform has tens of millions of products, billions of price points, and other product related information, and they continue to add new products. They mentioned that the next 6-12 months are crucial towards realizing their vision of organizing, analyzing, and visualizing the world’s product information and making it accessible and actionable in real time.
They also continue to work on refining and improving their API set based on feedback.
As Sanjay writes in their launch post,
“In the future, all applications will be product-aware, just as applications today are people and location aware. The same way Facebook connects you with people and Foursquare connects you with places, Indix can help connect you with products.”
It is a very powerful vision that Indix is running with. They are enabling this by
“..[doing] the hard work of finding, understanding, categorizing, normalizing, matching and, in general, structuring the vast amount of product-related information on the Internet. Our ultimate goal is to provide a view of the Internet through the product lens”.
This is a tough and inspiring challenge for the company, to organize the world’s product information. However, the impact this can have is equally inspiring and this is what is driving the company forward.
Sanjay ran billion dollar businesses at Microsoft, and this one surely is headed in that direction.
Tags: analyzing price trends, indix, Indix App, Rajesh Muppalla, sanjay parthasarthy, Satya Kaliki and Jonah Stephen Jeremiah. Indix is backed by prominent angel investors as well as Avalon Ventures and Nexus Ventures., Sridhar Venkatesh, world’s product information repository