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SaaS-y marketing with Nuns: How @ChargeBee used guerilla marketing to promote an unsexy B2B product.
SaaS-y marketing with Nuns: How @ChargeBee used guerilla marketing to promote an unsexy B2B product.
Krish Subramaniam
This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent ...MORE >>
Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!
Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!
Satish Kamat
After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell !... MORE >>
Going From Negative To Cashflow Positive
Going From Negative To Cashflow Positive
Ashwin Ramesh
This is not a new story. At least, not the first part of it. About two months ago, the company I had founded, Synup had grown 4000% in a year but, we were still burning money like crazy. It .... MORE >>
Timing is key, entrepreneurs should be resilient!
Timing is key, entrepreneurs should be resilient!
Aditya Sanghi
‪Setting up a new business venture is driven by passion, determination, intimidation and is a lot of fun. The idea of getting your solution to the market is so thrilling that it almost matches the ex.... MORE >>
Reactions from #iSPIRT to the Union Budget presentation
Reactions from #iSPIRT to the Union Budget presentation
PRODUCTNATION NETWORK
iSPIRT is happy to note the Union Finance Minister, Mr. Arun Jaitley's thrust in the direction of boosting the digital infrastructure in the country with specific reference to the Aadhar. Aadhar powered by s ... MORE >>
India Stack to bridge the digital divide in our country
India Stack to bridge the digital divide in our country
Kabir Kumar & Sanjay Jain
India's digital startups have an analog problem. They face a kagaz ka pahad. Literally. Many of them are designing for the digital desh of Bunty, the 37-yearold Udaipur shoe-seller who ...MORE >>
Tax holiday for startups should be provided in first few profitable yrs instead of first 3 yrs
Tax holiday for startups should be provided in first few profitable yrs instead of first 3 yrs
Sachin Gupta
Progressive steps taken by the Union Government for the Startup Community in its Start-up India initiative are encouraging. We hope the Union budget ... MORE >>
Is UPI Platform going to kill Mobile Wallets in India? #FinIndia
Is UPI Platform going to kill Mobile Wallets in India? #FinIndia
Sainath Gupta
UPI Platform is Cheap, Secure, Reliable mobile first, inter operable/ open source, instantaneous settlement, both pull and push. One major disadvantage of pre paid wallets is in a given month the ... MORE >>
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