iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Update: Some readers have asked for information about MOOCs. A (MOOC) massive open online course is an online educational resource that is available for open access via the web. MOOCs …
Continue reading “LurnQ: Indian startup that’s building a personalised MOOC”
Was going through popular book “Don’t Sweat the Small Stuff … and it’s all small stuff” by Richard Carlson, PhD and realized lot of the points outlined by Richard are …
Continue reading “Entreprenuers should’t sweat small stuff!”
We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective …
I believe one of the best ways to learn marketing and business in general is to learn from other people’s successes. And in a bid to do that, I am …
NowFloats – Getting small businesses online in 4 SMSes and 13 minutes! I love clear mission statements, and NowFloats couldn’t be clearer: 9.6 million small and medium businesses need a …
Continue reading “NowFloats – Getting small businesses online in 4 SMSes and 13 minutes!”
You may find it useful to read the previous post on importance of ambiguity tolerance and questioning for an engineer transitioning to a product guy before reading this post. When …
Software vendor Stelae Technologies provides a content extraction and automated conversion solution for multiple categories of content. Its product Khemeia™ is a cloud-based technology that combines multiple analytic methodologies into …
Continue reading “Conversation with Software Vendor Stelae Technologies”
Product companies (especially those focused on the Enterprise) always face pressures, primarily that of cash flow in the earlier years, forcing them to take on more services components. This is …
Continue reading “7 Ways to Avoid Your Product Company Becoming a Services Company!”
The First Playbook Roundtable is on “Positioning and messaging for Product Entrepreneurs“. The playbook roundtable is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial …
Continue reading “iSPIRT Playbook RoundTable: Positioning and Messaging for Product Entrepreneurs”
As Batman (or a CEO, Founder, Partner) would want somethings to be done, or not done, and especially with a plethora of multiple social media channels to be on, a …
Continue reading “SaaS #MadeinIndia Products – Social Media”
The last three business books I read were seemingly all different. “Wired to Care” by Dev Patnaik, “Nanovation” by Kevin and Jackie Freiberg and “Customer Centric Selling” by Michael Bosworth. …
Are you building a product (or service) and wondering how to get the word out on a low marketing budget. How do you get distribution early on – is Adwords …
Continue reading “#PNMeetup – Making your product go viral on a low cost marketing budget”
Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be …
Continue reading “Inspiring quotes from Woman Leaders in the Product Space”
The B2B buying process has undergone a transformation, and so has the B2B customer. Let’s roll the clock back in time. Information about your company, services, products and solutions was …
As a part of my product management training, I insist on the importance of understanding of behavioral science while managing products. I am both puzzled and irritated when a participant, …
Continue reading “Whats your product – Dabangg Or Paan Singh Tomar?”