How To Do Pricing For Enterprise Sales #PNMeetup

Pricing is a mix of art science. Most product startups have a hard time figuring out their revenue model (freemium or, paid only) and what they should charge. If you chose freemium, …

The three stages of the buying mindset

The buyer had told you that they were in the market for exactly what you were selling, and the timing couldn’t be better. The pricing was right and your solution …

ProductNation and SandHill team up to bring industry best practices to the Software Product Industry

ProductNation, a portal dedicated to the cause of the Indian software product industry and Sandhill, a portal that offers business strategy for the software, cloud and mobile ecosystem have tied-up to share …

Will your Differentiation pass the D-Cubers Test?

In my previous blogs, I wrote about how differentiation is a must and even wrote about how Bob Wright and Raj Shetty spoke about the differentiation @ NPC-12. Ok now …

Platform Play Versus Product Play in an Indian Scenario-Part 1

From the beginning, we at Ozonetel had always wanted to build a platform. Initially, we did a VXML platform with off the shelf hardware. But VXML was not sexy enough and there …

Conversation with HR Solution Provider, Saigun Technologies

Editor’s note: EmpXtrack is comprehensive, global HR solution and the product of Saigun Technologies, a startup launched in 2002. We interviewed Tushar Bhatia, Saigun’s founder and president, about the modern elements …

Start the revolution in Healthcare at StartupWeekend, New Delhi

Until the dawn of this decade not many people would have thought of transforming the way dismal healthcare system works in India let alone doing it over the course of …

Think Big! Build a Creative Culture or Transform Into It!

I started writing about Thinking Big and it is turning out to be a serial topic! As Indians, technical stuff comes naturally, business thinking comes naturally, but creativity is a …

Back to the Future: Software Moves as Catalysts for Driving Change

Several events in the software world during 2012 will have a notable impact on the industry for years to come, according to SandHill’s industry observers. Some are striking enough that …

Dont Take Usage For Granted

Buying vs usage: I read a mention of usage rather than just purchase and it is a very valuable distinction. Let’s focus on that and go deeper in it. Buying does …

The Battle Heats Up: Predictions on Winning Software Startups in 2013

Who will be the young software players and startups to watch in 2013, and why? We recently asked this question of our industry observers and received a variety of predictions. …

Build product teams based on established capabilities and chemistry

Jay Pullur is the founder and CEO of Pramati Technologies, software and services company based out of Hyderabad. The company recently announced that it’s enterprise social collaboration software platform — …

Do Your Bit – Become a Customer

What does a tech-product start-up need initially? It is not money, not more people to join the team according to me. It needs validation, feedback, users, inputs and all of …

Your Content MVP fails…. eh?

About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to …

10 reasons why I spend a lot of time in the product ecosystem

As product entrepreneurs, every hour of our time is important. We run businesses that can succeed or fail depending on our choices. One of those choices is the time we …