Despite a lot of matter that is available and the ease with which people network, setting an Product Startup in the NCR region is fraught with challenges that few can …
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If you are going through hell, take pictures for Facebook and other famous marketing quotes
Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps …
Best products are built, keeping its user experience in mind says Shalin Jain from Tenmiles…
Hypothetically speaking, if one was offered a job and the decision to accept or reject was based on how far one had to travel, would “Tenmiles” be a round enough …
IPMA Annual Event 2012 – Journey to Product Nirvana
This December, IPMA invites you to be a part of the Journey to Product Nirvana! Building on the excitement and momentum of product companies in India, IPMA’s annual event welcomes …
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Be a part of the journey to Product Nirvana!
There has been a huge upstart in the number of product companies in India in the last 12 months. 700% is the estimate according to Zinnov Consulting. Most of them, …
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Should I outsource the sales function at my technology startup?
I am thinking of writing a series on technology sales, given that selling is my first functional love and I enjoy it more than anything else. (There, I admit it, and …
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Passion, Conviction and Approach to entrepreneurship
Many People keep wondering about the kid who rarely talks at home and not good to get grades in school but went on to become an amazing start-up genius. Celebrated …
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5 Tips for creating a compelling product tour
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue …
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Differentiate or Die – learning’s from the NPC -12 session
Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, …
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How far should you go with Professional Services in your product business?
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product …
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Destination Vs. Distribution: Why your Product should be where your users are!
User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web …
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8 Perspectives on Software Vendors to Watch in 2013
SandHill’s questions on predictions as to how the software vendor landscape will change in 2013 found agreement among industry observers about the changes facing legacy software powerhouses. The questions also …
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You May Not Like Your Payslip, but We…Love It
SAP acquired Success Factors and Oracle acquired Taleo in billion dollar transactions. Workday recently listed at a billion dollar valuation. The boring enterprise HR software market is suddenly hot – …
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The Challenge of “Reverse Innovation”
MNC Structures can impede innovation flows…. In the mid-1970s, the Xerox Corporation faced the first real threat to its domination of the photocopying industry. This threat did not come from …
Q&A with Software Startup Druva
Editor’s note: Druva’s inSync is a cloud-based unified solution for managing endpoint data in a mobile world. In this interview, Jaspreet Singh, founder and CEO, explains how the product differentiates …