iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
A revolution is taking place in India’s businesses, which is transforming India at large. It began with mobile phones. Although there were telephones in India prior to mobile phones, they …
Continue reading “SaaS and Silicon Valley are Game-Changers in India”
One of the most exciting product events in India starts next week. It is called Product Conclave and there, you will find one of the best gathering of product entrepreneurs …
Continue reading “Product Conclave – One of the Most Exciting Event for Product Entrepreneurs”
Test Your Pitch is one of the ideas proposed for the unconference style sessions (aka unsessions) driven by participants. Here is how it works. Every one wants to know how …
Continue reading “Test and Improve Your Pitch at Product Conclave”
“It doesn’t matter how beautiful your theory (idea) is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong” – Richard Feynman Building a successful product …
Continue reading “Lean Experimentation as the way to faster progress in product startups”
What happens when six engineers with cushy corporate jobs decide to invest? And that too in a Whiteboard and an imported Smartphone. Yes, they grow up into mobile entrepreneurs creating …
Continue reading “And You thought Friday was just a Day of the Week…”
Every now and then, we hear people arguing about building “Microsoft” and “Google” of India. Companies like Microsoft, Google have built up incredible technologies and their contributions in improving our …
Just look at the money saved by KISSMetrics to achieve a Million Dollar Marketing budget result.
Let us face it, technology startups are often founded by geeks, employ geeks and hence are, more often than not, geekdoms. There is tremendous value in it. However, there is …
Continue reading “Does your customer know what you are talking about?”
When VCs from the US flooded into India about 5 to 10 years ago, they were expecting to invest and make happen, a number of Microsofts, Google and facebooks! They …
Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better …
Continue reading “10 No-Brainer Marketing Lessons for Nerds”
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product …
Continue reading “Pallav Nadhani’s list of Top 10 mistakes entrepreneurs make…(Part 2 of 2)”
Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time …
Continue reading “How to Build a Great Product by Removing Barriers to Usage”
It is not a usual day if Bill Gates pays a surprise visit to your office. And if the Microsoft Founder spends two hours understanding your business and your product, …
Continue reading “Your neighborhood mom-and-pop Shop is an SBI Branch, thanks to EKO”
We have been long hearing that the product ecosystem in India is at the inflection point and will grow significantly over the next few years (different consultants look at 2015, …
Continue reading “The Product Ecosystem in India is at the Inflection point…”
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product …