• Bob Wright

    Get Your Story Straight

    What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco.  What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over… MORE >>

    Jul, 05
    2012
  • Mukund Mohan

    The new age startup – Build a feature not a product

    Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same percentage, the productivity per employee… MORE >>

    Jun, 24
    2012
  • Sridhar Vembu

    The Product Business is Like the Movie Business

    I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points out, that is about 3x… MORE >>

    Jun, 11
    2012
  • Kathleen Goolsby

    How Capillary Technologies Became a Top Provider of Retail End-to-End Customer Engagement Solutions

    Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the race to market, and the… MORE >>

    Jun, 06
    2012
  • Kathleen Goolsby

    Ozonetel Innovates Voice Cloud in India

    Editor’s Note: Serial entrepreneur Murthy Chintalapati left Silicon Valley, returned to Bangalore and launched Ozonetel in 2007 with a cloud telephony platform for voice apps development. As founder and CEO, he shares insights on growing… MORE >>

    Jun, 06
    2012
  • Nari Kannan

    Enterprise Applications – Thousands of app “snacks” instead of “full meal” applications?

    Today was the second time I am hearing that the future of applications in enterprises are thousands of small apps instead a hundred or two applications! I was listening to the CTO of Computer Associates who… MORE >>

    Jun, 06
    2012
  • Mukund Mohan

    What makes a product “fit” a market? Or how to achieve product-market fit?

    A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of: Product/market fit… MORE >>

    May, 05
    2012
  • Bob Wright

    8 Symptoms: You Know You Have A Positioning Problem When….

    A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing… MORE >>

    Apr, 05
    2012
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