iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The #1 challenge for any start-up founder is Customer Acquisition. What works for Flipkart, will not work for RedBus and will not work for WebEngage. The strategics and tactics to …
Continue reading “The Nuances of Customer Acquisition Playbook Roundtable”
In this global digital world new digital services are raising the bar of enterprise offerings. Customer behavior is rapidly shifting as more people use digital devices and platforms intensively. Customer …
Most conversations with entrepreneurs and product managers who want drive engagement and bring viral features to their products are answered as ‘We will gamify our product through features’. This post …
Continue reading “14 Ways to Emotionally Engage users with your Product”
The emergence of high speed Internet services and the ability to outsource the networking and processing requirements has generated a plethora of opportunities for various companies to avail these emerging …
2013 was a hot year for Global Technology M&A: 204 announced Tech M&A deals took place at an overall valuation of ~$100B, of which 70% were pure software companies. Thanks to …
In this #PNHangout, Seema Joshi, Lead Product Manager – BMC Software, shared with us her insights about Product management and the challenges and scope on the road ahead for Women …
I recently met with Thinkflow founder Praveen Hari and heard first hand their growth story of building a platform capable of powering business applications and services on the cloud. I …
Continue reading “Thinkflow Software – Keeping up with changing markets”
With a new government at the helm, this is the time for wish-lists and advice as to how it can make a major impact. Here’s my two pennies worth on …
Continue reading “A 10-Point Agenda to Support Technology-driven Innovation”
Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to …
As everyone knows, venture returns are determined by building innovative products and services that reach scale. The operative words being INNOVATIVE and SCALE. Stuff that has not been built or …
Continue reading “The link between corruption & early stage venture returns in India”
You become what you measure. From my experience working with clients across enterprises and startups, the most common reason for failure and inefficiency is the focus on convenient, but inappropriate, …
Continue reading “Platform Metrics: the core metric for platforms, networks and marketplaces”
#PNHangout is an ongoing series where we talk to Product Managers from various companies to understand what drives them, the products they work on and the role they play in …
We Indians are notoriously cheap, second possibly only to the Chinese. There are countless comics in the US that make fun of both ethnicities, but for us it a point …
Continue reading “It pays to be frugal – a list of money savers for companies”
Instamojo.com was released to public on 24th April, 2012. That’s little over 2 years back. Here’s a screenshot of how it looked then with the boilerplate message: Although, we haven’t shifted …
Continue reading “My learning from taking an idea to product to business – Sampad Swain, Instamojo”
As an entrepreneur launching a business in the IT and Software industry, one has his hand full with beating the competition and managing the overheads. The race is tough enough …
Continue reading “Sold your company / Business ?? How to protect and handle the IPR transfer ??”