Piracy and freemium killed the Indian software buyer

Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes …

3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience

Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a …

Sachin Tendulkar has Retired. Can we now convert a Cricketing Nation to a Product Nation?

All Institutions seek to influence the behavior of people. Nasscom Product Council and iSPIRT today, are associations, which as Institutions are seeking to influence the consumption and production behavior of …

Announcing the first list of #PNCamp attendees

Last evening was a really exciting one for Team #PNCamp. We’ve been cracking some goals we set for ourselves while building this bootcamp from scratch, and lofty as they were, …

The first call

The first call you make to a prospect is critical. It could make or break you. And yet, I find capable, well-meaning, highly intelligent people not putting in the effort …

Cross-Border Alliances: Strengthening India’s Cyber-Entrepreneurs

India’s product-thinkers in the cyber-domain are a unique breed of cyber-warriors that could significantly benefit through cross-border partnerships. Credited with being one of the first nations to possess an IT …

#PNSummit – Two Day Gathering of Practicing Product Professionals, 4th &5th December, Pune

Using small data in a BIG way

These days there’s a huge buzz about BIG data. Everyone is now talking about investing huge in BIG data in a BIG way. But before we get all gung-ho about …

Scale Hacking at #PNCamp: What To Expect on Day 2 (Dec 5)

It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to  our customers (who are startups as well!) and try and come up with initiatives that …

23rd #PlaybookRT – Challenges & leading practices in Sales Management

In line with our objectives to support the emerging software product development industry in India, we are seeking participation in a roundtable to share, discuss and learn about challenges and …

Everything is an experiment

A few days back, Sameer, Avinash and I chatted about my learnings from doing the Product Nation Playbook Roundtables as part of iSPIRT. If you’re curious what they are, here’s how iSPIRT describes this …

Creating a platform needs a broad vision and a long leash from investors– Ranjit Nair, CEO of Germin8. #PNHangout

Ranjit has a PhD in Computer Science from University of Southern California and is the CEO of Germin8. In this #PNHangout we had a chance to catch up with Ranjit …

The awesome #PNCamp volunteer team

Putting up #PNCamp has not been easy. And the task is only half-done. Volunteering is like an open-source movement. You learn a lot, give back, and lean upon all your …

Experience. Peer. Learning.

How can these 3 words go together? Experience is all about failing. We’re competing with peers. And who the hell wants to learn ?? Allow me to sell to you …

Bend Me, Shape Me, Anyway You Want Me – Responsive Design in Action!

Bend Me, Shape Me, Anyway You Want Me – Long as you love me, It’s alright! – goes the catchy song from American Breed in 1968. It captures the essence of …

First Look – #PNCamp Day 1 (Discovery Hacking)

Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen …