Still believe email is small and dying a slow death in the world of IMs, tweets and Facebook messages? Just have a look at the massively viral ‘Every Second on …
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Choice Overload prevents a Sale. The 4C approach may overcome this!
Too many choices make your customers just stop with browsing. They don’t buy and move on! So if you have too many looky-loos and not enough purchasers, you may be …
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The push for products
By investing in the product marketplace, India will do the same leapfrog as it did with the mobile revolution. Recently I had the opportunity to witness the silent revolution that …
“We are getting the world to gain confidence on enterprise products developed out of India” – George Vettath, CEO of Kallos Solutions
ProductNation interviewed George Vettath, Founder and Managing Director of Kallos Solutions to learn about the journey of his company in the Enterprise software space for the past decade. In this …
Emotionalizing the software products… uh…what?
I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It …
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Quick Research / Usability Methods: Lean Usability Testing
(Post 3 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability …
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The SHEROES Summit
Mumbai – 30th August, The Orchid Mumbai, Nehru Road, Vile Parle East, Adjacent to Domestic Airport, Mumbai – 99. Delhi – 6th September, The Suryaa, New Friends Colony, New Delhi …
Thrillophilia is making experiential travel mainstream
Travel by no means is a small industry for Indians. The country is brought up on the lure of the annual pilgrimage to a new destination each summer when the …
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First B2B Bootcamp for product startups – last day to apply
The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where …
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120+ companies in 120 days – Come join the movement to revolutionize India’s Software Product Landscape
iSPIRT’s roundtables create a buzz in the Indian software product community. Shehjar Tikoo doesn’t like conferences and seminars. The entrepreneur of e-commerce enabler Unbxd finds them boring and one sided. But …
Just Imagine
Today is India’s 66th Independence Day and the environment around, seems, to be generally shorn of excitement, energy and optimism. However, as is customary on such occasions, a call to …
The Virtual Medical Assistant – Practo.com – a cloud based service that covers over 8,000 doctors…
“Why isn’t there a place where we can store all our medical information?” is the question that bugged Shashank ND, Founder of Practo.com. Jamming together with a classmate from NITK Surathkal, they …
Data and User Experience: Two ends of the spectrum
Every product that you build has to be used by people. This is irrespective of “who may pay for the product“. This is an often brought up topic of “User …
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Shaping Small Business India
Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth …
Confianzys Strategic Product Manager Workshop
The Strategic Product Manager™ (SPMR) course is a comprehensive four-day program that presents attendees with a practical and interactive learning experience and provides the necessary knowledge, skills and tools to …
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