4 Secrets to Pitching Your Product

Your products are finally off the production line and ready to sell to retailers.  But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to …

Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India

If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a tool for entrepreneurs to build a low-cost business from scratch. Techcircle.in has come up with a listing of India’s top 10 emerging SaaS companies who …

Untested ideas to increase the effectiveness of your B2B newsletter

What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It …

Who are the “early adopter” Venture Capitalists in India

Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would suspect you have to take big risks to get big returns. The average Indian bank has been giving around 8% annual returns on FD (source), …

Do we really need a Product Manager?

Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a …

5 Indian companies that get marketing

Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited …

Want mass media coverage? Dumb down your story.

As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India …

Tourism and technology. And Marketing.

Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 Hotels spring up, they need software to automate, a company like Knowcross benefits. (they sell to Hospitality) Marketing brings footfalls. Singapore (5th most visited in the world) …

The frustration of “lack of progress” with your product

On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? Is it that I have not defined the product requirements right? Have we hired the wrong people? Does our team not have enough experience? Is our culture not supportive of mistakes? Are …

CEO Attributes for Leading a Company from Launch to Success

Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two IT services companies, which had successful exits to Symantec Corp. and Symphony Services. Deodhar is also the author of the book, “From Entrepreneurs to Leaders.” …

Get Your Story Straight

What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco.  What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over again. Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view …

The new age startup – Build a feature not a product

Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same percentage, the productivity per employee hired has also gone up dramatically. Given that a developer can now manage instances, push to production etc., the need …

The Product Business is Like the Movie Business

I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points out, that is about 3x the revenue per employee of Google, which is no slouch in the revenue per employee department itself. First, congratulations, Dropbox! …

How Capillary Technologies Became a Top Provider of Retail End-to-End Customer Engagement Solutions

Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the race to market, and the advice he follows. SandHill.com: Please describe your company’s product and differentiation. Aneesh Reddy: Capillary provides end-to-end customer engagement solutions powered by …

Ozonetel Innovates Voice Cloud in India

Editor’s Note: Serial entrepreneur Murthy Chintalapati left Silicon Valley, returned to Bangalore and launched Ozonetel in 2007 with a cloud telephony platform for voice apps development. As founder and CEO, he shares insights on growing a company and presents advice for entrepreneurs. SandHill.com: What inspired you create Ozonetel? Murthy Chintalapati: Being a serial entrepreneur, I …