Whenever faced by dilemma over any issue pertaining to sales and marketing, I recall a famous quote by Ben Feldman, who is considered one of the best salespeople in world …
Action Plan for increasing M&A opportunities for Indian product startups
Indian product companies punch below their weight. Despite huge innovation and rising entrepreneurship, most Indian product companies are invisible on the global map. The reasons are many, but a big …
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#PNMeetup – Showcase of 3 Product Startups & Advice from leading CIOs
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. This time we have put together a special showcase for Product companies in the Enterprise …
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7 tips to build a script :: a Step by Step guide
I wish it was mathematical. But it isn’t. There are unlimited combinations when building a story. That’s what makes it so much fun to consume – you never know how …
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Product positioning and sales strategy must be approached the way an army fights a war
To position the product, you must first have clarity on the addressable market and its breakdown in terms of different industries or user communities (let’s call both of them as …
Where is my story?
Most startups talk about product features and how they are better than their competition in terms of their offerings. They really don’t tell stories, however people remember stories for long …
Quick Research / Usability Methods: Expert Usability Review
(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain …
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Announcing ProductNation OutSights – Structured reports showcasing #MadeInIndia Software Products
As a lead up to India’s 66th Independence Day, ProductNation announces the launch of our OutSights Series. As there are a large number of thought leaders who have a lot …
iSPIRT Playbook Roundtable: Global lean sales model
This PlaybookRT will focus on Global lean sales model for Product startups. Topics that will be discussed in this Roundtable are: – Sales Engine: How to identify your audience and means …
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iSPIRT Playbook Roundtable: Effective Product Mgmt & Delivery: Benefits and Applications in Startup
In a fast growth startup environment where your product is seeing adoption by customers, often the product roadmap gets impacted by a few key customers. In the attempt to be responsive …
6th iSPIRT Playbook RoundTable: Challenges in building a global software product company from India
In the continuing series of Round Tables product veterans Samir Palnitkar, ShopSocially and Jatin Parekh, AirTight Networks took the participants through a journey of discovery about why they want to go …
India’s Need For Entrepreneurs and the MindSet
In 1991, the second Independence of India took place – there was an opening up of the economy that led, in its own tortuous Indian way, to the opening up …
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7th #PNMeetup – Get to millions of visitors without spending money
3 founders, 25 good listeners and a rainy Delhi afternoon. Topic: “Get to millions of visitors without spending money”. It was a perfect setting for sharing of experiences by those …
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Explara – The new journey begins…
There are some companies which start their business with a bang but can’t sustain their growth. Then there are other firms who seize market opportunities and add value to it. These …
Lead, but consciously nurture talent
My wife forwarded me an article recently that Booz & Co. had written on India’s leadership challenge. You can read the full article here. This confirmed something I have long …