Enterprise Applications – Thousands of app “snacks” instead of “full meal” applications?

Today was the second time I am hearing that the future of applications in enterprises are thousands of small apps instead a hundred or two applications! I was listening to the CTO of Computer Associates who forecasts the future of applications in enterprises as stringing together lots of small apps that do something very well rather …

What makes a product “fit” a market? Or how to achieve product-market fit?

A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of: Product/market fit means being in a good market with a product that can satisfy that market. If you go after an awesome …

8 Symptoms: You Know You Have A Positioning Problem When….

A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing against a new group of competitors. Yet all too often, the effort required to capture the minds and wallets of a …

Indian Software Startups Similar to Excitement of Late-90s Silicon Valley

Editor’s note: Sharad Sharma and M.R. Rangaswami are co-hosts of the NASSCOM Product Conclave 2011 (November 8-10, 2011), a must-attend event for software product startups. Now in its eighth year, more than 1,200 delegates from 600+ companies are expected to attend. Sharma and Rangaswami share with SandHill readers their insights on what’s happening in this …