• ProductNation Network

    Product Led Growth

    The software product industry is swiftly graduating from desktop to cloud based applications. Interestingly, there is also a hand-in-hand shift in the associated sales and marketing strategy around these products. Till some time back, a… MORE >>

    Apr, 14
    2017
  • ProductNation Network

    Freemium Model for SaaS – The Good, The Bad, and The In-between

    In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing),… MORE >>

    Jan, 16
    2017
  • Sanket Nadhani

    5 Tips for creating a compelling product tour

    In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the… MORE >>

    Nov, 20
    2012
  • Sanket Nadhani

    3 objectives your homepage has to accomplish

    As a tech startup, your homepage is the first encounter a visitor will have with your business. The first real encounter. And as a business, what is it that you would like to convey during… MORE >>

    Oct, 17
    2012

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