• Aakriti Bhargava

    Wingify – optimizing your website, simply!

    Wingify’s vision is to develop world’s best tools for optimizing a website. Wingify launched ‘Visual Website Optimiser’ – an A/B testing software. Their products help in increasing website sales, conversions, signups and, at the same time, decreasing advertising budget. All this done by products which are really simple to use. Having hit 1900 customers in about 3 years, they sure have made internet a better place to be in, in their own way.

    Aakriti Bhargava from Boring Brands, spoke with Paras Chopra, Founder & CEO Wingify on his interesting journey so far.

    What was the vision, which led you to start Wingify?

    Wingify started in May 2010, to make products in the marketing optimizing domain. That was the time when Google offered a very expensive and technical tool for A/B testing – we spotted the opportunity to create a powerful product at a reasonable price. Our ambition from day 1 was to simplify the testing of website for anyone and build in time – efficiency to ensure someone with no knowledge of coding could do it with ease. Having catered to over 1900 customers around the world, we hope, we are in line in fulfilling the intent of starting up.

    What has worked out really well for Wingify in such a short time?

    Having focussed in the simplicity of the offering seems to have helped us a lot in scaling our operations so far. Relying on self-service model, we have insisted on simple processes to create website versions in a visual designer and specify what goals are desired to optimize the website for. That’s all! No need to do complex JavaScript page tagging. No need to repeatedly fiddle with HTML code. We believe in our product so much that we also encourage our potential customers for a free 30 day trial to play around with the tool. This helps us in getting valuable feedback from the customers and further improvement.

    Did you reach out for funding at any stage of your start-up?

    We have not had a need so far and have been cash positive right from day 1 of our existence. We are primarily a B2B company, and have scaled in a humble and sustainable manner and will continue to do so.

    What has been the biggest challenge so far?

    Assembling the right team and hiring the best talent has been the biggest challenge so far.

    Today, what are your priorities at Wingify?

    I strive everyday to improve the product and build a happy team!

    Who have been your customers?

    Our customers include Microsoft, Groupon, FourSquare, MakeMyTrip, Rackspace, etc.

    What is your Success Mantra?

    We strive to provide the best customer support possible. We believe that even if competition is able to copy the product they may not be able to copy the passion that you have towards the product.


    5 questions for every product marketing team
    Angel Office Hours in Mumbai

    Jan, 10
    2013
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