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Inbound Marketing – Workshop for DIY Global SaaS Startups #100PlaybookRT #Chennai

24th June, 2017 @ 11:00 AM - 5:00 PM

This is the 100th playbook roundtable and is meant for growth stage B2B SaaS Founders or for Product Leaders working in B2B startups. This playbook/workshop will be facilitated by Suresh Sambandam, KiSSFlow & Krish Subramanian, ChargeBee and is scheduled for 24th June in Chennai. If you are interested, please send an email to [email protected]

Everyone likes prospects to find them. We even want customers to find, signup, explore and pay for the product themselves, without any “touch”. That’s ideal.

But this model of “pull” based marketing, popularly known as “Inbound Marketing”, doesn’t happen by default. And it isn’t just a tactic.

Inbound Marketing is an approach to marketing. There are many companies that have successfully adopted this practice and we can learn from them.

Most of you might be familiar with iSPIRT’s playbook format, but this is different – this is a workshop. In this workshop we not only attempt to share the approaches adopted by B2B SaaS companies but would also expect you to do some hands on exercises. . For this session, we expect one of the co-founders (mandatory) to participate along with 1 or 2 people from the company’s marketing team who have exposure to content marketing and specifically SEO.

We would like to invite startups to apply for this workshop. To participate, you should be a

  • B2B SaaS Product; preferably targeting a global audience
  • With a minimum of $5k to $10k dollars in MRR
  • 1 co-founder (the one leading/accountable for marketing) and 1 or 2 person from marketing team (must)

Inbound Marketing doesn’t have to be confused / restricted to content marketing alone.

In this workshop, we would like to touch upon most aspects of the following workflow:

  • creating a digital presence ⇒ convert them into leads ⇒ close the deal

If you are interested, please reach apply here, we will only have 12 founders who will be part of this playbook.


24th June, 2017
11:00 AM - 5:00 PM
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