« All Events

  • This event has passed.

Winning US Customers from India – A session on getting your pricing, marketing and engagement right in Mumbai

26th September, 2015 @ 11:00 AM - 5:00 PM

Following the successful session on sales and selling to a global audience to India, this RT in Mumbai focuses on the other facets of Winning global customers – Having the right pricing, marketing and engagement in place to build a strong SAAS company.

This PlaybookRT will focus on Product startups who are keen to enter the US Market. The PlaybookRT is facilitated  by Suresh Sambandam, CEO of KiSSFLOW / OrangeScape. Suresh will host a highly interactive Playbook Roundtable for Product Startups and share his journey of acquiring 9000 customers globally. Details of the last Playbook Roundtable can be accessed here – Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers

Some of the key topics that Suresh would be sharing insights are:

  • Foundation
    B2B SaaS Customer Acquisition Model
    Freemium vs Free Trial
    Positioning
    Pricing
  • Marketing
    Perpetual A/B
    Inbound vs Out Bound
    SEO
    Adwords
    Re-targeting and Re-marketing
    Channels to Ignore
    Signup Qualification
  • Sales (Hunting)
    Founding Team Commitments during early days
    Role Definitions
    Region Mapping, Sales Agent, Multiple Shifts, Time Zones, etc
    CRM Choices / Unified view for Sales Team
To apply for this PlaybookRT please fill up the online application and we will get back to you. The session is open to the company’s Founding Team, CEOs and/or head of Sales. Applications are due by the 22nd Sept 2015. The goal is to have at most 12 companies so as to make the interaction effective. If there are other interested attendees, we will arrange subsequent RoundTable. This PlaybookRT is FREE and there are no charges.

Details

Date:
26th September, 2015
Time:
11:00 AM - 5:00 PM
Event Category:

Venue

Unnamed Venue
Mumbai, + Google Map

Leave a Reply