Sales Stack: A Recipe for Selling a Product Globally from India #Delhi

This PlaybookRT will focus on Product startups (B2B) who are keen to sell to the global market. The PlaybookRT is facilitated by Samir Palnitkar, President of Shopsocially.com. Samir will host a highly interactive Playbook Roundtable for Product Startups and share his journey of building shopsocially globally.

Similar to a “development stack” used to build a product, this roundtable will introduce the concept of a “sales stack” that is used to build an entire sales process geared to selling overseas by keeping as many resources in the India office.

Topics covered in this roundtable will be the strategies, techniques, team and the infrastructure required to sell a product effectively from India. Enough working examples will be provided to give a real feel for how the process might work. The objective is for attendees to walk away with enough knowledge to build a sales stack within their own companies.

Samir will cover the following topics:

•                  Building a website geared towards sales
•                  Team Structure
•                  Required Infrastructure
•                  Marketing driven lead generation
•                  Target List creation
•                  Building collateral and scripts
•                  Tracking lead progress
•                  Analytics and monitoring
•                  Sales closing

To apply for this PlaybookRT please fill up the online application and we will get back to you. The session is open to the company’s Founding Team, CEOs and/or head of Sales. Applications are due by the 5th December 2015. The goal is to have at most 12 companies so as to make the interaction effective. If there are other interested attendees, we will arrange a subsequent RoundTable. This PlaybookRT is FREE and there are no charges.

Brief profile of Samir:

Samir is a serial entrepreneur with over 20 years of industry experience. Samir’s passion is startups and new ideas. He is a founder of four successful startups which include I2P acquired by Lattice), Obongo (acquired by America Online), Ingot Systems (acquired by Synopsys) and AirTight Networks (category leader in secure, cloud WiFi). Samir is also an active early stage investor and advisor. His expertise includes social media, strategy, productization/execution, and business process setup.

Samir holds a B.Tech in Electrical Engineering from Indian Institute of Technology, Kanpur, an MS in Electrical from University of Washington, Seattle and an MBA in International Business from San Jose State University. Samir is the author of two highly acclaimed books and holds 5 US patents.