Playbook for launching in the US

US is by far the most lucrative market for most domains. And in many ways, it’s also the toughest. Thanks to the startup boom in India, many world class B2B products have come out of India. Some are serving customers in India and some have the world as the market.

Many of these startups are now looking at capturing the US market. But all the startups have to navigate a labyrinthine maze of scenarios to get started. Visa issues, understanding the US customer, setting up support, inside sales and direct sales, hiring sales people, hiring marketing experts etc.

But the good thing is, there are startups who have gone through the maze and came out unscathed. And we can all learn from them.

With this in mind, Product Nation is organizing a roundtable on Attacking the US market at the mecca of startups, SFO. We will have Raj from RecruiterBox, along with the founders of Plivo, Mindtickle, sharing their learnings.

The agenda is simple, startups in the US will share their journey on the choices they made and what worked. Startups just coming into the US will share their doubts and apprehensions to get guidance.

The session will be held at the office of RecruiterBox. If you are interested, please reach out to [email protected]