We are pleased to invite you for the 77th Playbook Roundtable on “Running Inside Sales for US, from India”. This is scheduled for 9th July in Bangalore. Suresh Sambandan, Founder & CEO of KissFlow will be moderating and sharing his insights for this Playbook along with Shankar Roddam, Head of Growth at Plivo.
This RT would be focused on setting up and running Inside Sales for US, from India. If you are an entrepreneur who has been doing this for some time and wants to step up the game, or are just getting started, it would be the right forum to come and discuss, share and learn.
Broad agenda will cover the following points
Segmentation
- What it takes to do effective segmentation
Mid-market focus
- Is mid-market always the right market?
- Penetrating mid-market and enterprise in US
- How to define the mid-market for your product
- Working without a field sales person in mid-market
- Outbound selling effectiveness
Role of Marketing
- Inbound vs. outbound focused activities
- Value of inbound marketing when ticket size is small
- Marketing activities beyond inbound lead gen