Blogs by "Arun Saxena"
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Arun Saxena

Arun has over 34 years’ experience developing, program managing and marking software products and services in India, Middle East, Europe, USA and Singapore. Over time, he has shipped 20+ major versions of diverse software ranging from enterprise applications, operating systems, office productivity software to networking products. He had a twelve years entrepreneurial stint in addition to long careers at Tata Burroughs (a TCS company) and Microsoft. He recently retired from Microsoft as Head of Program Management Excellence – a position with a charter to advance Program Management capabilities at the India Development Centre. Arun lives in Hyderabad and spends his time writing, consulting and mentoring software companies. His areas of interest include design thinking, innovation and creativity and product management.

  • Dear founder, have you got your contracts right?

    April 12, 2017

    Most probably a bad contract is at the heart of the Stayzilla (SZ) and Jigsaw Advertising (Jigsaw) dispute that’s a hot topic of discussion for the members of India’s fast growing startup ecosystem. Jigsaw supplied… MORE >>

  • Startups – new problems of governance and ethics

    April 10, 2017

    On March 14,2017, Chennai police arrested an Indian startup founder and CEO on charges of defrauding a supplier of Rs.17.2 million. The available information revealed that the startup had not paid one of its suppliers for… MORE >>

  • Naming companies and products (part 1)

    October 03, 2016

    Recently, a high potential team of founders invited me to be their advisor on marketing strategy. Their product is a employee transport management system based on mobile App and SaaS backend, targeted at large organizations…. MORE >>

  • Uber – Didi Deal – an analysis

    August 23, 2016

    On August 1st Uber agreed to hand over its Chinese operations to Didi, in return for a 17.7% stake in the combined company’s equity and $1 billion Didi investment in Uber. Uber, though, will get… MORE >>

  • Satisfied customers – isn’t that we all want?

    January 21, 2016

    The other day on my regular Hyderabad- Bangalore flight I was reading this book titled Raving Fans by Ken Blanchard and Sheldon Bowles. The concepts in the book brought back memories of my experiences in… MORE >>

  • India is a closed source community or am I missing something here?

    November 13, 2015

    Open source software has been a constant buzz among few of the iSPIRT volunteers over last few months. How does India rate on OSS contribution? Does OSS seriously matter in the success of a software… MORE >>

  • Part 2: Emotionalizing the software products .. Uh…what?

    September 04, 2013

    The first step: build customer empathy Microsoft built test tools in Visual Studio 2005 to address a virgin test market worth about USD 3 billion at the time. However, the product met with little success… MORE >>

  • Emotionalizing the software products… uh…what?

    August 20, 2013

    I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It also came up that consumers… MORE >>

  • Where is Dropbox headed?

    July 08, 2013

    Having started in September 2008, Dropbox today is a leading cloud storage provider (CSP). It has over a 100 million signed free users and about 4 million paid users (4% conversion rate as quoted often… MORE >>

  • Stories are Better Than a Feature List

    June 28, 2013

    You’re at an event, and you’re ready. You know your product inside out. You know the competition. You know the licensing terms. The deals. The partners. The competition. Technical details. Market details. Detail details. Regulations…. MORE >>

  • SaaS Pricing – the role of customer value proposition

    June 14, 2013

    The trend of pure-play SaaS providers and on-premise software ISVs diversifying into SaaS is on the rise. SaaS revenue for global top 10 ISVs forms 40% of all software revenues. According to Gartner, the SaaS… MORE >>

  • To open source or not….

    April 25, 2013

    Ashok was perturbed. In Jan 2006, an eastern European company had taken his source code, made minor changes and started selling it under an alternate brand name at a reduced price. Ashok’s company Chartengo was a… MORE >>

  • Pricing dilemma

    April 19, 2013

    A year back I was involved with a leading mobile apps company on an issue related to product pricing. The company developed customized mobile apps for business. At the time it had a staff of… MORE >>

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