Blogs by "Tarun Babbar"
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Tarun Babbar

I am a fact-driven, result-oriented, customer-strategy professional with a keen sense for product experience. I have about a decade of experience in tech / e-Commerce industries, where I have worked with startups and handled significant portfolios. I enjoy solving business problems and looking at things from a very strategic perspective. Other things that I love: traveling, eating out, fitness activities, hiking, and adventure sports.

  • Why did I love this Saturday?

    June 01, 2016

    I usually start my weekends with an intense workout regimen. This one was also quite intense but in a very different way. I attended the 71st edition of ‘Playbook Roundtable’ on Saturday the 28th of… MORE >>

  • Identifying King Customers and building your business around them isn’t that easy!

    May 30, 2016

    “Throughout history, it has never been easy to identify a deserving king!” I attempted to address this in my previous post, in the context of customer strategy. I proposed Customer Lifetime Value (CLTV) as the… MORE >>

  • Who said that the customer is a king?

    May 06, 2016

    Lesson one in succeeding at customer management: don’t treat them all alike. Whosoever said that the customer is a king, didn’t tell us which customer! And until you know which customer deserves your very best,… MORE >>

  • How to identify and track the right metric?

    April 25, 2016

    “To know how to measure the success, is to know how to achieve it” A few days ago while discussing complexities of managing a product portfolio, Uday asked me a simple question: what is the most… MORE >>

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