Blogs by "Umang Jaipuria"
Umang Jaipuria
Umang Jaipuria

Umang is the founder of Lattice Labs, a mobile analytics startup in San Francisco. He has spent all his career in the revenue-generating corner of the internet, having worked on click fraud and RTB ad exchanges even before they became a thing, and then managed revenue for Farmville at Zynga, a $billion+ game. Follow him @umang. He blogs at

  • Simple Dynamic Pricing for Mobile Games and Apps

    August 26, 2014

    There are many tactics mobile games and apps can borrow from retailers and e-commerce stores when it comes to selling In-App Purchases. Dynamic Pricing is one of the most powerful of them. This post is going to look at the low-hanging fruit… MORE >>

  • Personalized UI: Shape Shifting

    August 18, 2014

    Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more… MORE >>

  • Hiring Is Growth Hacking

    May 23, 2014

    Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network… MORE >>

  • The Most Important Metrics Immediately After Launch

    January 10, 2014

    Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking? Deciding which metrics to track is simply deciding which questions you want to answer…. MORE >>

  • Premium vs Freemium vs Subscription

    December 10, 2013

    For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore revenues in the US, up… MORE >>

Copyright © 2013 - 2017 iSPIRT foundation | All rights reserved | Powered by iGenero and Netsolutions