• Chintan Mehta

    Guiding the customer journey from Discovery → Signup → Onboarding for SaaS Startups

    Are you ready for the product teardown roundtable in your city

    As Diwali marks a Joyous celebration and heralds a Prosperous New Year for all, we kick off a series of Product Teardown Roundtables to help our SaaS startups prepare for a successful year ahead. This series of PlaybookRT will focus on Guiding the customer journey from Discovery to Signup & Onboarding.  The teardowns are being planned across our startup cities in quick succession (see tentative schedule below). We kickoff with a teardown RT in Chennai which will be facilitated by Suresh Sambandan (KiSSFLOW)Bharat Balasubramanian (FreshWorks).

    Apply to get your slot here. (Limited seats).

    Why are product teardowns important? For Explosive Growth!

    Explosive growth is a common pain point for founders across startup stages, be it an early stage startup or a late stage startup. One key attribute to explosive growth is to make your customers market for you. Quoting from the article Six attributes of Explosive Growth Startups,

    Nothing parallels word-of-mouth marketing

    Why? Because the customers do this work for the startup. If this is to happen for your product it is important for your customers to have a clear-cut understanding of your product proposition, discovering it’s ROI and a WOW no-brainer experience of signing up and using it.

    Our product teardown session is focused on exactly this evaluation for your product. Using our community of peers and leading practitioners, you would go through an intense journey and visualize how your potential customer discovers, understands, signs up and connects the product proposition and ROI to their needs. If you do a damn good job about this, you gain a big advantage because you don’t have to work so hard for marketing leads, getting you further on the path to explosive growth.

    The teardown model

    In this playbook series, we look at how to get your messaging right, and building a website and signup/on-boarding flow that converts with very little human intervention. This roundtable would begin with a deep dive into the company’s Idea, Discovery Process and navigate through the Landing Page, Sign Up, and its “Wow” experience. The format of the playbook is built around quick 10 minute demos, followed by peer-feedback moderated by SAAS founders & experts who have already built successful SAAS businesses.

    Past teardowns

    You can read some of the previous teardown experiences from the founders who participated.

    Registration and Pricing

    If you are keen to attend this RoundTable, do let us know by filling in your details here. We will confirm your seat subject to availability. All RoundTables are conducted pro-bono. The only payment you have to make is to provide your undivided attention and active involvement in the process. Playbook-RoundTables are a dialogue and there’s no monologue. None!

    Teardown Roundtable Schedule (tentative)

    City Date Time Register
    Teardown RT in Chennai 4-Nov-2017 (Sat)  11am – 4pm Register
    Teardown RT in Bangalore 11-Nov-2017 (Sat)  11am – 4pm Register
    Teardown RT in Delhi 18-Nov-2017 (Sat)  TBD Register
    Teardown RT in Hyderabad 25-Nov-2017 (Sat)  TBD Register
    Teardown RT in Pune TBD (Dec) Register
    (if interested please apply)
    Teardown RT in Mumbai TBD (Dec) Register
    (if interested please apply)


    Notes

    These are founder invite only events. Date, Time & Venue details will be sent along with the confirmation.
    Since there are limited seats, we would request you to kindly apply at the earliest.

    Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.

    Product Teardown explained in 10 minutes (well almost!)
    iSPIRT needs you!

    Tags: , ,

    Oct, 25
    2017
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