• Kathleen Goolsby

    Q&A with Communication Platform Waybeo Technology’s CEO

    Waybeo Technology Solutions was launched in December 2009 and was selected by Nasscom as one of the top 15 emerging, innovative companies in India in 2012. Its product, BounzD, is a global inbound communication platform enabling instant voice assistance to customers using a variety of mobile devices. In this interview, CEO Bushair AP discusses aspects of staying focused in the journey of product development. This article is brought to SandHill readers in partnership with ProductNation  

    SandHill.com: What was the vision you originally had for your company? 

    Bushair AP: We are a young team who is a part of a movement to change how the world communicates in the new age. Our team was formed out of our never-ending passion for creativity and social contribution. We all were fascinated by the revolutions in the communication sector. Our first attempt was a global group-messaging platform, which we developed for our early European customers. This was much before we formally launched Waybeo as a company. This opportunity opened up our vision to create products that we believe will attract millions in the future.

    BounzD is a stepping-stone to achieve our vision of a well-connected world without any barriers like cost and geography. Once integrated with an enterprise’s online channels, end customers would be able to connect businesses with just an Internet connection without being charged across the world.

    We work with large-scale and midsize enterprises in India and abroad that have online channels as a major way of customer acquisition. We handle their voice communications with potential customers and provide business insights and analytics. Our global plan is in beta stage and releasing this month. Waybeo is based in Trivandrum with offices in Mumbai, Delhi and California.

    SandHill.com: Is there a story behind your company name? 

    Bushair AP: The name Waybeo was derived out of our ambition of going way beyond by exploring an inspiring way of entrepreneurship.

    SandHill.com: What differentiation and business value does BounzD provide to your customers? 

    Bushair AP: We connect business and potential customers across the world within seconds. Besides being cost free, we have made it easier to connect with a business located in any part of the world. Our product has helped our customers improve their customer acquisition, sales cycle and cost of sale.

    We have helped various companies in industries such as hospitality and realty to reduce abandoned calls by 30 percent and achieve an increase in online visibility. Many of the large enterprises in India have told us that they “felt” their Web presence after taking our services. In the hospitality sector, we have reduced contact center cost-to-sales ratio in a drastic way. And the business insights we provide though our analytics has helped various realty segments to plan contact sector operations and customer support services.

    SandHill.com: How did you determine the right pricing for your product? 

    Bushair AP: We reached out to a limited number of customers with a cost-plus-margin model. From limited early innovators, we moved to value-based pricing, which had improved profitability. The business dynamics of our customer segment had to be learned during this engagement with early innovators to have a better pricing. The key realization of how much value we create for our customers had to be quantified during this period. Value-based pricing involves understanding of business dynamics of a customer’s model, customer revenue generation checkpoints and behavior of end customers.

    Read the complete article at Sandhill.com

    Enterprise customers Vs Startup customers
    A Platform Thinking Approach to Building a Business

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    Jan, 29
    2013
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