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An Indian Fintech Entrepreneur’s Views on UPI

Ever since UPI (Unified Payments Interface) alpha launched on 11th April 2016, I see much confusion amongst various stakeholders. For me, the most relevant question is will UPI kill payment gateway aggregators and PSPs (payment service providers) ?

My answer is No. If you’re interested to know more, please read on…

To understand in detail, let’s understand below 5 pointers:(1) What is UPI (Unified Payments Interface) & what is it’s objective ? And who is an Aggregator /PSP & what is their objective?

For the uninitiated, UPI is a layer on top of the IMPS etc (see image above) which will work on a network of banks, facilitating account-to-account transfers in a simple and secure manner .

In other words, UPI (standalone) will just be another way of transferring funds from ones’ bank account to another without going through the hassles of adding someone as a beneficiary / IFSC / account no (NEFT) or entering MMID / mobile no (IMPS) . The objective is to simplify the payment process vis-a-vis NEFT / IMPS which didn’t reach critical mass required to make India cashless — both from person-to-person (P2P) and merchant payments standpoint.

Whereas, a n aggregator /PSP is one which continuously works towards empowering its customers aka Merchants ( in our case, mostly long-tail online merchants and individuals desirous of collecting online payments) with as many payment options possible & more. For example, debit cards, credit cards, net-banking, cash-on-delivery, IMPS, cash deposits, prepaid wallets etc. The objective is to provide one stop payment collection solution that encompasses all possible payment instruments in one bucket. But that is not all. The PSPs also supports its clients by creating new products & features to enhance their business outcome too!

Now here is what a PSP brings to the table which UPI does not today :

  • Provide other payments instruments which comprises a significant majority portion (~ 60 -80 %) of the total online payments. May be, UPI might become the new net-banking, by replacing it as a payment mode.
  • Detailed information on received payment (who paid & for what), apart from providing transaction management, reconciliation, insights etc.
  • Customisation at every level (payment options, payment page, etc) which is beyond a simple push-n-pull movement of money via UPI.
  • Trust custodian — one who provides protection against any dispute between merchant & consumer (this is completely missing in UPI today).

(2) What UPI adds to existing systems & processes?

The apps that will be built on top of UPI architecture might not only be easy to use — but the mobile first, secure & interoperable ( any bank to any bank) nature of UPI makes it one of a kind. With the learnings of digital wallets and IMPS adoption in the past , NPCI now has all the ingredients to revolutionise the the way Indians pay one another.

(3) Can UPI act as a catalyst and benefit Indian Fintech ecosystem?

We at Instamojo will add “UPI as a payment option” in the checkout page (representation image below) along with other available payment instruments and ride the wave of consumer adoption.

(4) Can UPI adversely affect anyone in the Fintech space?

Launch of UPI at this time is actually a blessing in disguise for payment agnostic players like Instamojo. Because the likely causalities of UPI will be those who have invested time & money in building non-interoperable and siloed products. Namely,

  • Digital wallets — UPI doesn’t allow interoperability of wallets on its platform today. Hence, P2P payments might shift entirely via UPI.
  • Net-banking network providers — Many players in the ecosystem had long enjoyed the relationship they had with each banking partner to put the net-banking infrastructure in place. If UPI picks up, it might become a one stop solution to get connected to all the network of banks due to inter-operability. Thus making all their hard work redundant. Now simply getting connected with UPI architecture via one banking partner will give exposure to all others banks required to process merchant payments.
  • Card network providers — If UPI is going to hurt anyone in a meaningful way, it will be the card networks like VISA/MC which will loose out of the Debit Card interchange to some degree, provided RuPay card become predominant.

Moreover, this revolutionary approach might make more consumers “online payment ready” in a very short span of time. And I hope, what Telecom revolution did for communication, UPI does the same for the Fintech space in India.

(5) What happens if UPI takes off massively?

Most digital wallets will lose relevance in the P2P payments space and will ultimately phase out and die like good old pagers . However, there can be a counter argument that in a winner-take-all or winner-take-most market, the digital wallet provider with largest merchant acceptance network might win due to inter-operability as consumers would gravitate towards the player which provides max fungibility for one’s wallet balance.

So, merchant payment collections via net-banking and wallets will be replaced by UPI. VISA / MasterCard will loose it’s share of revenues from debit card processing since RuPay (India’s own VISA/Mastercard) will share the interchange nuggets which is part of UPI now.

However, aggregators and PSPs will still be central to a Merchant, since such players bring other modes of payment collections too e.g. credit card, unified reconciliations of orders with payments, integration & APIs, customization, industry specific pricing & features, data and analytics and possibly discovery — apart from UPI enabled payments too!

On top of above, an online Merchant who is shifting from NEFTs / Cheque / Cash to PSPs for their payments need, will still turn t o the PSP as the pain-points still remains the same , with or without UPI coming into play i.e.

  • Integration & APIs
  • Order and transaction management
  • Unified reconciliations — orders with payments
  • Refund management
  • Dispute resolution
  • Customization — at every level
  • Industry specific pricing & features
  • Data & analytics
  • Support management
  • Risk management

Even if UPI solves all the above issues for an Online Merchant, they will still solve a portion of their payment collection needs, as UPI does not support VISA / Mastercard led credit card processing which stands at 20–25 Mn active users in India today.

Conclusion

It is evident that UPI is a boon and might be the much needed catalyst to increase the digital shopper base of India and in the process, might take a stab at the real enemy — CASH or unaccounted money exchanging hands; thus hurting the progress of our economy!

Hence, UPI is working very closely with banks under the guidance of RBI. In turn, banks are partnering with various players to take this new payment instrument to merchants & consumers.

Footnote:

  • For an aggregator/PSP , it will all be the same — only the graph of the credit card processing will dip while a new segment will rise.
  • Lastly, if someone thinks that banks will themselves act as an aggregator and offer UPI directly to the Merchants. W ell , they tried that before by offering IMPS to merchants which did not work . For argument s sake if one says it failed because of the complex MMID etc and now with a simpler process it will work, it won’t work for entire suite of payment instruments that a merchant needs.
  • And finally, if one believes that banks would offer a bundled solution of Cards + UPI — well I would say its will be a good debate to be a part of but end of the day, even banks know what they are good at i.e. retail banking / CASA / lending & deposit arbitrage!

Credits:

Guest blog post by Sampad Swain, Instamojo. The original article can be accessed here

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Design is about Love and Empathy towards the customer

The Design RoundTable last week lead by Deepa Bachu and Rajan, was not what I expected. By and large, design to me was either a part of an application (UI / UX) or a concept which i did’nt know much about. But, when we went in depth with Deepa, I realized that design is an integral part of who we are and what we see around us.

Through detailed discussions, we were made to think about what design is and what design meant to individuals, communities, startups as well as our customers.  The first task started with a a simple question, what is design? One can come up with several ways to describe it and the audience described it as – Design is something that solves a need, brings convenience, humanizes products (i.e. bringing human touch to products), explores empathy, understands customers and is about continuous learning.  What stood out for me was that design is all about Love and passion in order to bring out the best products/services to address a customer need, in a manner that creates value with ease and convenience. This would enable the users to be at ease and fall in love with what it represents. If a design is thought through with love, compassion and empathy, the user’s journey and experience improves.

The first task in the workshop was to work in a group and explore design features (good vs. bad designs) both within and outside a room. This enabled us to look at things from a design lens. The group came up with very interesting insights of how people dry their clothes in modern buildings differently from those who dry clothes on their balconies or how badly the electric poles in India are designed or how cobbled streets are an interesting design element than traditional tar roads.

IMG_20160409_145508This experience made us understand and be aware of the small and subtle difference between good and bad design. I was able to realize and conclude how crucial it is to be empathetic to customer needs and when, where and how they experience a product / service. Hence, it is essential to understand things from the customer’s perspective which eventually helps us improve the utility of the product and services that one offers.

This applies to all our products and services. We are all trying to build a product around enhancing the customer experience and thinking through each aspect from the users point of view is crucial. How does a user discover your product or hears about you? How do you ease the process of sign ups? How important is the design of your website or application? What does the product do for the customers and what are the benefits of it? These are just few examples of how we can think from the customer’s point of view. By allowing ourselves to think from the customer’s perspective, we are enabling us to re-imagine the product and user’s journey through various channels to engage and enrich with the user.

Another interesting insight was around humanizing products as consumers are humans. Adding a human touch to design can make an experience great. For example, addressing consumers in emails by their names or to have a real person to sign off at the end of an email.

There were many other aspects we covered in our conversations. We discussed the importance of elegance in design and a belief that “UI without UX is Superficial”. We also discussed the importance of creating that WOW factor or customer delight in making customers your brand ambassadors. For creating customer delight, one has to first answer what benefits a customer will get and how one can create customer experience through positive emotion. The combination of these simple three stage processes will help us to think through the various customer delight experiences that we can design.

Another tool that Deepa spoke about and is quite helpful is an Empathy Map. It is a 2×2 matrix to understand the journey of a customer. Four questions need to be asked.

1) What do customers say about your product,

2) What do they do while experiencing your product,

3) What are they thinking while they use the service and

4) How do they feel over all.

This is an experiment which should be done periodically with various sets of customers which can make each member of the team sensitive to the customer journey. An interesting point learnt is that every time we have an insight on one of the four touch points — Say, do, think and feel , we could use this as a starting point. For example, while booking a flight online, how is the customer journey when they first login, are they looking for the cheapest price if so what do they say about that experience, what do they think while looking for the cheapest price (will they get the cheapest price on this website and will the price change later) and what do they feel (lets pay it by it before it changes).

By following some basic templates we can rethink our products and imagine the customer journey in a manner that we could live it on a daily basis. The love / empathy towards our customers, which results in benefits for the customer and eventually helps in designing the WOW (delight) moments are what makes a lasting impact and creates a bond between the brand and the customers.

Hence, design is one of the main pillars of building a successful product and I hope we all can make design an integral part of the organization. Our thinking should bring compassion and love to customers through Design.

Thank you Deepa and Rajan for wonderful session on Design thinking

Deepa is a design and product leader who most recently worked at Intuit as the Director of Design and Product Management. Deepa’s passion is to transform customers’ lives by creating products that solve their biggest unmet needs.

Deepa has 20 years of experience in the Tech industry where she has played a variety of roles across Product Development, Experience Design, Product Management and General Manager. Deepa’s experience has given her expertise in creating and taking global products for both emerging markets as well as developed markets across multiple domains.
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What is Design (Iteration 1)

Iteration1
What is Design (Iteration 2)

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What is Design (Iteration 3)

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What is design iteration4 ?

Iteration4

Team-Designthinking

Guest post by Gaurang Sanghvi

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Innofest in Jaipur.

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.
William Pollard

And that is the change that we are looking driving as part of Innofest. Innofest recently held as part of Rajasthan IT Day in Jaipur saw 3000 people visiting about 15 stalls including the Honourable Chief Minister of Rajasthan Sri.Vasundara Raje.
Innofest1-jaipur

As part of this we had some grassroot level innovations on display including Makersbox setting up a pop-up Makerspace. A mini makers area…

 

Gesture Hardware workshop by Balaji Lakshmanan who runs imakerobots saw very disciplined younsters taking their seats in time for the sessions with their laptops ready to code..His self balancing minibot created a riot running around and making friends with other robots.

Some of them got to build their first robots… using just the following, Styrofoam Cup, a Motor, A Fan, Some Wires, and a bit of Jugaad, spreading the message that everyone can innovate and build.

Workshop on  Open Source Hardware 101 – What is an Arduino, What is a Raspberry Pi – how do they work, can I build something, let’s build a sensor that reacts to sound, to light, to plays music.

And workshops on

3d Printing 101  – What is 3D Printing, what can 3D Printing do – can I 3d Print, what all can I make with it. Experience 3D Printing, and take home your first 3D Printed accessory

Must say were very well received with people, students especially queuing up to take part and waiting patiently for the classes to begin.

Innofest2-jaipur

3d printers built by Aha3d printers their own prototype was on display and gliders, on road vehicles, drones that were not flying but so that people can see and experience the same.

We have heard of vending machines which dispenses cola, but ever heard or seen of vending machines that can dispense papers and files which is very much needed for college students. Ankit and his band of college students did just that and hoping refining the product going forward.

Jaipur Belt which supports the back for long working hours of construction workers was also on display. Jewelry that can keep the track your loved ones safe was also on display. Content Kiosk that can be displayed offline especially in areas with no internet and chairs that can be put together by even a child was on display.

Innofest will come to a city near you.. If you are running a makerspace, or built an innovative product or know of someone who has built an innovative product.

Reach out to me at

@inno_fest

@parthibhasastry

Or just apply at

http://innofest.incubatehub.com/#incubator

Follow our community on Facebook

https://www.facebook.com/Innofest.in/

 

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Every Product Needs A Good Teardown

(originally posted here)

Last Saturday in Chennai at the SaaSx3 I had the privilege of participating in my first “Product Teardown”

A Product Teardown, “or simply teardown, is the act of disassembling a product, such as a television set, to identify its component parts, chip & system functionality” – Wiki

In the context of the teardown of my company, Hummingbill, a Software as a Service (SaaS), it involved a deep dive into the company’s Idea, Discovery Process, Landing Page, Sign Up, and its “Wow” experience.

Prouct-Teardown-1024x576

(image courtesy of Suresh Sambandam of Kissflow)

But before getting into the details of the teardown I want to make mention of the audience in front of whom I presented, and the panelists who judged me. This teardown event was among several sessions during this year’s SaaSx – a conference cum meet up of India’s best-in-class SaaS founders, among whom in the audience were Girish Mathrubootham, founder of FreshDesk, Avlesh Singh, founder of WebEngage, and Pallav Nadhani, founder of FusionCharts. And as impressive as the audience was, so too were the group of panelists critiquing my company. They were, Shekhar Kirani, partner at Accel Partners India, Suresh Sambandam, founder of Kissflow, and Bharat Balasubramanian, director of Design at Freshdesk. The entire experience was an honor, to say the least.

So! how did it all go down?

The panelists had me up on stage with a projector showing our website, and we started with Shekhar and Suresh who was requested a description of the Idea of Hummingbill, which included a snapshot of the problem, solution, and our characteristic customer and user.

Our Idea:

(bear with my plug!) Hummingbill is a Gmail plugin that automates accounts receivable management for organizations that track hundreds of unpaid invoices from hundreds of customers. Our characteristic clients are SaaS and advertising companies. Currently, these companies use QuickBooks Online, Tally and Zoho to manage their invoices, but the problem is that these softwares make invoices inaccessible to those who need them most – sales reps and account managers who are among many things also responsible for payment collection. Today, the only window accounts and sales staff have into Accounts Receivable is a manually generated, manually distributed weekly aging report sent from the finance team.

Second, we discussed the Discovery process of Hummingbill:

or how businesses find us on the web. Because Hummingbill is more of a direct sales organization at-the-moment, we were let off-the-hook on this one, but for any disciplined SaaS company, they must be extremely conscientious of the “keywords” they use on their website to make their website more likely to be found by their target customer on Google. This is called Search Engine Optimization. By identifying those keywords – e.g. “Invoice Management” and “Accounts Receivable” – and carefully placing those keywords into their website, businesses can improve their performance ranking on Google which allows them to be more easily found by their target customers.For an example of a highly search-engine-optimized website, have a look at Hiver. They are one of my favorite examples of a company that carefully updates its website over and over again to improve its performance for specific keywords within its category.

Then, after discussing discovery, Bharat critiqued us on the Design of our website

A lot of learning happened here. Some of the key takeaways were:

  1. If you have big customers like we do, put them up at the top of your webpage. This helps build trust in your product.
  2. Use the most accurate language possible on your landing page for your target users. Don’t be generic. During the event, the title on our landing page was “Get Paid Faster” – Suresh pointed out that this title  would be an empty statement for our target users, CFOs and Heads of Finance. Instead we should use more accurate language like “Reduce Days Sales Outstanding”.
  3. Add a second Sign-up button at the bottom of your landing page. This makes it easier for people to sign-up for your product .. .which is just good for everyone.

After the Design step, Bharat walked us through the Sign-Up process

or onboarding experience of Hummingbill. This step is where new users enter in their contact information and preferences, and then are guided through the software product.  If you’re not familiar with SaaS, then you should know that this step is the first impression customers have of your product, so it can “make or break” a business. It’s the reason why, for example I didn’t use Ola cabs, a very popular taxi service in India, for a whole year – I found their sign-up process clunky and time consuming, so I immediately switched to their competitor taxi service. And similarly to how I fell-off of Ola, SaaS founders need to be conscientious of their target customers’ patience, less they lose them at the first step to using their product. Building a fluid and intuitive sign-up process takes significant discipline to decide which information to collect from users now vs. later, and which features of the product to show now vs. later.  For inspiration on great onboarding experience, check out UserOnboard.com to see examples of how some of the best tech companies in the world  sign-up their users.

And last but not least, the product teardown ended with the functional Wow of Hummingbill. The functional Wow is simply the moment when users experience the 1 or 2 features of your product that fulfill the value they were seeking and found on your website. This is where products can close the deal and why it’s important for companies to get to that functional Wow delivered as quickly as possible. For example, if a company has a CRM product, then the functional Wow would be something like guiding the new user to creating a “prospect” customer in their sales pipeline, enter in the prospect’s details, and then move the prospect to becoming a “lead” in the CRM. For Hummingbill, we like to Wow users during onboarding by getting them to: 

1. Generate an Invoice 

2. Track the invoice in Accounts Receivable

3. Receive an email aging report

This functional Wow helps confirm to the users why they signed-up for your product. Seeing is believing, so the best practice here is to show your users the functional Wow ASAP

All-in-all the Product Teardown was an excellent learning experience for my team and I

As a public forum, it forced me to look more carefully at Hummingbill through the eyes of my target customer. Because SaaS is very much a numbers game – about driving as much traffic to your website, then trying to convert as many visitors to becoming users of your product, then trying to convert those free users to becoming paid users – SaaS is all about constantly iterating your website and customer onboarding experience to improve those conversions. Do teardown your product yourself. Though it’s an exhausting process, do it with a potential-user who can be honest with you and give their feedback in real time as they visit your website, sign up, and try your product for the first time. Best of luck in this process and keep doing it because it’s the only way for early stage companies, apart from marketing, to ensure they will have a constant growth of new users.

– Adam

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Rajasthan – The Next IT & Startup Hub of India

Enabling Startups to apply for Govt. Projects

Over the past few years, the startup ecosystem has witnessed exponential growth within the country, with a positive impact on the startup framework as well as the economy. Information and communication technology (ICT) has profoundly changed almost all aspects of society. It is now central to how people communicate, interact, make decisions and do business. This includes the way governments operate and deliver services, and startups providing out of the box approach to utilizing Information Technology.

We, with the vision to achieve Good Governance and facilitate inclusive growth, harnessing ICT and evolving eGovernance with improvement in services, bridging the digital divide and evolving Digital Rajasthan, are committed to provide efficient, reliable and transparent government to help startups and grow IT/ITeS, ESDM and Robotics in Rajasthan.

Rajasthan_ITstartupRajasthan intends to play a pivotal role in various dimensions of the startup ecosystem, with the main focus on promotion of Startups and making Rajasthan the Startup, Incubation and Entrepreneurship hub of North India. We, through Rajasthan IT Day on March 21, 2016 forged the inception of a new era for making Rajasthan a platform and destination for Information Technology in India.

Rajasthan is aggressively moving on the path of being the IT Hub of India – ensuring an environment which is dynamic, supportive and reliable for development of IT as a sector.

We are creating IT standards and benchmarks on three pillars – Confidentiality, Integrity and Availability.

Rajasthan has proved to be the trendsetter in eGovernance initiatives, ensuring the maximum ease to residents till the last mile in connecting with the Government as well as getting benefits at their doorstep.

We are the first state in the country to have implemented an integrated and unified eGovernance Framework, ensuring a world class coherent environment of integrated platforms – maximizing utilization and minimizing investment for betterment of eGovernance initiatives in the state.

We are moving aggressively towards making Rajasthan the dream destination of IT investment and promotion in India and SAARC. We are committed to translating our vision into reality, utilizing initiatives like Digital India, Smart City, Smart Grids etc. along with the finer points of Governance – citizen centricity, service orientation and transparency.

We expect the IT Sector and Startups to assist, advise and partner with us in this journey towards achieving the Technology vision with seamless integration between departments and optimal investment encouraging innovation.

The formidable and enlightening support of IT industry shall act as a catalyst for our mission of bringing Information Technology achieve new heights in Rajasthan with an absolutely dynamic IT environment.

At the IT Day, our diverse and dynamic group of speakers and panelists provided in-depth insight, as well as, actionable and practical tools of engagement models, methods and mechanisms (3Ms); and were able to share how the 3Ms could be utilized to promote the IT sector in Rajasthan to become more effective in the on-going efforts of Government of Rajasthan in the sector.

With the aim to fulfil the commitment of promoting startups in Rajasthan, Be Startup – Rajasthan program is envisaged to be initiated by Department of Information Technology & Communication and RajCOMP Info Services Limited, which will ensure providing a platform for Startups in Rajasthan to showcase their skillset and talent, and give ample opportunity to get associated in eGovernance projects benefitting not just themselves, but also the state in the lager perspective.

To further our effort, Government of Rajasthan is initiating the “Be Startup – Empanelment Platform” providing enormous opportunity for the IT Startups to get engaged and work for the Government, getting experience as well as boost to grow. The details for the same are available at our Startup Promotion Platform website: http://itstartup.rajasthan.gov.in RISL envisages obtaining inputs and feedback on the draft RFP for the said empanelment from Startups and Entrepreneurs who intend to get engaged with RISL for its projects.

You are requested to provide your inputs/feedback on [email protected] by April 15, 2016. The same would be evaluated and considered with the final document pertaining to the empanelment.

I urge the IT industry to rise, participate and support whole heartedly to this endeavour of promoting Digital Rajasthan. I assure of our commitment to bring about this evolution in Rajasthan.

Akhil Arora, Secretary & Commissioner, Information Technology & Communication, Government of Rajasthan

Message from the iSPIRT Policy Team:
“We would like the Software Product Companies to share their view on the above RFP process which should enable buying from Product Startups. Please do also feel free to reach out to [email protected] for any comments/thoughts which you may have on the above.”

 

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How to scale your startup successfully and make it Virat !

An iSPIRT Playbook round table

Virat-KohliSo India won against Pakistan in the world cup match….again. I’m sure none of you would have missed it for the world. As you watched every ball with your heart in the mouth, you would have noticed some players performed while others faltered. But in the midst of it, one man stood tall. Virat Kohli, once again proved that he can perform in the toughest of conditions against the best of teams. So what makes Virat Kohli click where other great batsmen stumble ?

Similarly, you see some startups stagnate while others scale consistently. Is there any method to this madness ?

Successful startups who scale are ones who continuously try to improvise, holding on to their strenghts while improving their weaknesses. They build a process driven organisation fixing bottlenecks as they grow. Virat Kohli also worked hard to improve as a batsman, mastering his weakness against the short ball, and learning new strokes even though he was successful without them. Every player starts his international journey with a few apparent flaws. While some work diligently to remove them, others work around them. Then there are those who become victims of their own flaws before they can eliminate them. Similarly, startups who take early success for granted, fall and ultimately perish.

So how do I successfully scale my startup ? When do I know that I’m ready to scale ? Which countries and verticals do I expand?

Should I grow organically or inorganically ? Is enterprise selling important ? How do I build a successful sales team with predictable pipeline ? How does channel sales work? All this many such pertinent questions must be bothering you when think of scaling your startup !

This is why a bunch of successful startup founders met to discuss and understand the process to scale. The 63rd iSPIRT round table on “Scaling Revenues” was led by Aneesh Reddy, CEO Capillary technologies on 13th March, 2106 at Knowlarity, Cybercity office. Ambarish Gupta CEO Knowlarity was the host and also a participant. I was fortunate to participate as an iSPIRT volunteer and met some of the great startup founders there.

RT-Atendees

The list of attendees are as mentioned below:

  1. Ajay Chauhan @salezshark.com
  2. Anand Krushnan @exclusife.com
  3. Aniruddh Jain @salespatron.com,
  4. Bishal Lachhiramka @drishti-soft.com,
  5. Dinesh Gupta @busy.in,
  6. Sachin Bhatia @drishti-soft.com,
  7. Sakshi @posist.com,
  8. Vishal Bansal  @zenatix.com,
  9. Tushar Bhatia @empxtrack.com,
  10. Kushal @fareye.in,
  11. Subrat Kar @vidooly.com,
  12. Samit Arora @salespanda.com,
  13. Rajat Harlalka @iSPIRT volunteer
  14. Ketan @Mettl

RT leader Aneesh Reddy@capillerytech.com

Host &  Ambarish Gupta @knowlarity.com

Lets look at some of the key points discussed in the round table on “Scaling Revenues”

One of the first fundamentals you want to know is that when do you know you are ready to scale ?

Every startup goes through establishing its niche or the product market fit, wherein you get your first 100 paying customers who are not your family and friends. These are customers who know that you are addressing their painpoint and yours is not just a good to have solution. It is very important to ensure you get it right else all your scaling efforts will be futile. Like ‘Steven Covey ‘ in his book 7 habits of highly effective people says “ If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place – faster.”

Now that you are ready to run, faster than the fastest, which market do you expand. India being an easy access, most SaaS founders start with India unless they have a cofounder in US or some associates. So is India the right market to start with ? There are multiple schools of thoughts here. Like Ambarish from knowlarity mentined that they built the company with clients from India and scaled it to a level where their core sales team and processes were established. The initial days of scaling are tough so if you have good acess to clients it can be really useful. Knowlarity then expanded to similar geo’s like Phillipines, Singapore and Malaysia which are english speaking and have similar business culture like India and other ASEAN countries.

Others like Aneesh from Capillary, Tushar Bhatia from Empxtrack and Sachin Bhatia from InsideSalesBox, prefered pitching to US clients first as they see a higher demand and buying maturity in clients there. One of the common observation the group had was that in US you will see only genuine prospects engaging with you so while the pipeline might take time to build, the conversions are better if the value proposition is right. Indian and ASEAN clients are more open to discussion with longer cycle times and lower conversions. Beyond the ASEAN and US, Sachin Bhatia also shared his experience of selling to African clients. He having travelled to 34 countries is quite qualified to write a book on this subject…May be “Selling SaaS to Nomads” or something around it J

Another interesting aspect of selling to US clients came up from Abhinav from Innovacer (watch out, innovacer might be the next mu-sigma in the making ! ) who have mastered the art of leveraging US based events to build a pipeline. Abhinav shared how they build an US events calendar and take up nominal booths there to meet larger base of prospects there. Its well planned and meetings are lined up with delegates much in advance. Event particpation helps in spending time with prospects away from office workload wherein the clients are also in a frame of mind to evaluate options. But you need to ensure, enough homework is done and meetings are planned in advance. Sachin Bhatia also shared similar experiences and vouched for importance of event participation to reach US clients.

The next question was the importance of enterprise sales and larger deals. How do you increase your average deal size and sell higher to enterprise clients?

Lets admit it. Everyone likes enterprise clients. They have the apetite to invest big and also act as a testimony for your product to scale. Aneesh shared his experience around selling to enterprise customers. The deal ticket size can be increased in multiple ways . First – you scale horizontally ie you can upsell and cross-sell. Which means you need to build multiple product modules which can be sold to same clients over the years increasing the account revenue. Next you can scale vertically by intially selling to a pilot base and then expanding into the account. For eg you can sell it to 10 retail outlets and then expand to 200 later or sell to one office and then expand to other locations. Enterprise selling needs you to have the scale or options built into your value proposition. Build new complimentary offerings every year.

RT-attendees2Channel Management was the another crucial aspect discussed. Dinesh Gupta of Busy software(www.busy.in) led the discussion. Busy competes with Tally as a market leader. They built and scaled a product in a market where tally is a houseold name amongst Chartered accountants their key evangelists. Couple of important points amonst many pointed by Dinesh are here. Firstly, Identify partners for whom your product and revenue are substantial part of their business. In other workds they need to have their skin in the game. Otherwise you’ll end up having a lot of channel partners but no sales. The other important aspect of channel sales is to educate the partners. Education helps twofold. It creates a buy-in amonst the partners who can then sell better. Plus it helps them put the value proposition better in front of their customers. The group also discussed channel margins and how much to pay. While it was a long discussion, the crux of it was that you should pay partners well , may be more in initial days to get a foothold in new markets. It has to be enough of a motivation for them to sell. Subrat Krar from Vidooly also shared his experience on how they are leveraging marketing agencies as channel partners to expand their video analytics software.

The team also spent some time discussion the sales team structure, hiring VP of Sales and how to build a scalable predicable pipeline. From what I gathered, it seemed that setting up an inside sales team is no brainer. It’s a must have. How to ensure it delivers is a larger discussion for which you might want to talk to an expert amounst people above who have scaled or to Sachin bhatia who has a product in the same space. But to build a sustainable pipelines, you need to also put the right metrics in place for the sales team. Eg the inside sales team should be measured on fixed demos, the sales team on closures. Few participants discussed sales quotas for sellers ranging from 1:4 to 1:10 of the CTC. Tushar from Empxtrax and Ketan from Mettl also shared their insights and metrics on hiring costs and metrics.

Depending on the product and brand pull it may vary. Ultimately it should not be so much of stretch for the seller that he does not even feel like trying nor it should be so easy for him that he does not get the aldrelin rush while closing a deal. You need to find your sweet balance.

RT-atendees3Premium/Free Trial vs no pricing mentioned on website was another aspect discussed. Different people have different models but largely the group agreed that most are moving away from freemium and those targeting enterprise do not prefer to display the price on the site at all as it varies by scale and need of clients.

Aneesh also shared his views and experience on attaining inorganic growth. Capillery having recently acquired MartJack, an esablished online ecommerce software company was best placed to answer it. Aneesh mentioned that any new startup takes 1.5 to 2 years to establish their product market fit and then to scale to a level where they are ready for enterprise sales. If you want to continuously increase your client revenue share and grow the market, inorganic acquisitions help you in cutting the time to the market. This then helps you focus on other aspects of scale.

Overall another wonderful round table by iSPIRT. Need to thank our man Avinash for arranging the round table. He is like Tendulkar, silently but strongly delivers what his fans wantJ. Special thanks to Ambarish for hosting us at Knowlarity and for his insights into scaling startups. Finally, many thanks to Aneesh and Anant from Capillery for leading such an interative round table and sharing deep insights from their business.

Okay, enough of insights and tips. Lets get down to basics. What do you think is India’s chance to win this T20 world cup ? Fine, we lost to New Zealand in Nagpur but the same thing happened in 2011 (when India lost to South Africa in Nagpur) and we went on to the win the World Cup. We are now on a high after beating Pakistan. As Pakistani team would say “Goli se daar nahi lagta sahab, Kohli se lagta hain (Pakistan don’t fear bullets, they fear Kohli)” (courtesy Sehwag commentary)

But you guys have nothing to fear. Take the leap of faith as you step forward to take your startups to new heights.

Take your wings and set on to fly

You might stumble but that’s only when you try

Don’t just give up if you face a few bump

Coz harder the conflict the more glorious is the triump

Happy Scaling guys ! And India will surely Win the T20 World Cup !

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BPO Talent To Be Groomed For Inside Sales In SaaS India

With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales model to inside sales model which is attracting field sales guys towards inside sales jobs. Therefore, the Inside Sales industry is moving towards a revolution worldwide.

Inside Sales Teams to Play a Greater Role in Sales

Inside sales is quite strategic to India’s GDP growth. Indian BPO industry alone contributes 1% of India’s GDP where professionals are majorly involved in B2C processes including inside sales. IT/ITES and software companies have been early adopters of Inside Sales process for B2B leads generation. With digital sales transformation happening for the digitally dependent buyers, the inside sales teams are going to play a greater role in sales process, as more tasks of the marketing and field sales teams have come under the scope of Inside Sales teams.

SaaS India – Early Adopters of Inside Sales Technology

SaaS, Technology and Professional Services companies in the western world are the first ones to acknowledge a digitally connected buyer by adopting Inside Sales Technology. The traditional businesses like manufacturing companies in US are exploring how Inside Sales tech may add value to their sales process.

However, in the Indian market, mainly SaaS industry is at the forefront on trying their hands on advanced Inside Sales Technology for accelerated sales. The others in the technology industry are going to follow this trend in near future in India. Traditional industries are going to take some time to change their sales processes as their buyers are slowly becoming internet savvy for business purchases.

Inside Sales to Play Significant Role in SaaS India

As per Google Accel SaaS Report 2016 – SaaS India is expected to grow to $50 billion in next 10 years while Indian SMB SaaS is expected to rise from current $600 million to $10 billion in the said period.

SaaS_projection.png

Source: Google Accel Report – SaaS India, Global SMB Market, $50B in 2025

SaaS industry has a strong need for inside sales professionals. As per the report, strong workforce in the BPO sector gives access to talent pool of around 6,20,000 Inside Sales professionals, out of which 1,20,000 are inside sales ready and 5,00,000 are skill ready.

Workforce-1.png

Source: Google Accel Report – SaaS India, Global SMB Market, $50B in 2025

I personally believe that 6,20,000 from the BPO sector, who are assessed as ready for SaaS as per report, need to be groomed for making them sales skill ready as only telecalling skills don’t make a professional acceptable for Sales Development Rep’s role in SaaS Sales.

Inside Sales Talent – A Key Challenge for SaaS India  

SDRs are expected to understand the Sales Processes. They should have the knack of using Inside Sales Tools like Social Media, Email, Phone, CRM and other smart selling tools. The working environment of B2B Inside Sales teams is significantly different from BPO scenario, where the reps are much more controlled, the jobs are temporary, the performance metrics are more around calls numbers and talk time, the customer engagements are very short lived, and end consumers are served with products & services.

This vast difference would require a complete psychological shift in the skills of a BPO professional who aspires to work in the SaaS sales space. They would need to be trained on Inside Sales function from scratch to be helpful, empathetic, B2B marketing and sales process oriented, B2B product/services domain expert, and digital sales intensive to successfully become an SDR. SDR will progress to become an account executive with quota around end closures and finally managing SDRs.

Aspirants looking to fill Inside Sales Talent Gap

There is a need to align the professionals by training for B2B Inside Sales function to serve the evolving SaaS industry in India.

I am associated with AA-ISP, American Association of Inside Sales Professionals as the President for India Chapter. The mission of AA-ISP is to advance the profession of Inside Sales. AA-ISP Gurgaon and Noida Chapter is supported by Inside Sales Box to create an ecosystem for Inside Sales professionals for businesses.

If you are a BPO/ Inside Sales/ Marketing and Sales professional or a Technology Entrepreneur, who is aspiring to stay abreast with best IS practices, discover digital sales tools & technologies, and explore jobs and business opportunities locally and globally – I welcome you to be a part of AA-ISP India.

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Digital India: What Is eSigning & How It Works

Digitising India is the only sure-shot way to reach the benefit of growth to India’s masses and that then will create the multiplier to ensure the target 8 to 10% sustained GDP growth… [Digital India is] certainly the most appropriate call for transforming India into a vibrant and strong global economy.

– Pramod Saxena, Chairman & MD, Oxigen Services.

And we agree. Digital India has the potential to become one of the most meaningful reforms for Indian businesses in recent history.

As we’ve mentioned in the past, India can fulfill the promise of reaching a double-digit growth for businesses in the near future. But, as the Doing Business reports keep not-so-subtly pointing out, our infrastructure moves like a burdened elephant, rather than a ferocious tiger.

If we want to compete with the swift eagle (U.S) & the nimble dragon (China),we need to adopt tech-savvy practices which help us speed up business in every way – like digital signature certificates to attest the soft copies of documents & invoices. Yet, for many business owners, such practices are either too time-consuming to implement, or have little accessible information about their benefits for them to be understood well.

This is where Digital India can help. Last time, we had a chat about the DigiLocker service, and its possible benefits to Indian SMBs.

This next service which we address today birthed from a realization that digitally signing documents is an important basic amenity in the 21st century. But, it can’t be scaled if the plan calls for a billion people to be provided their own USB pen drive – which is what was required with the Digital Security Certificate system.

This week, let’s talk about eSigning.

This article will answer the following questions:

  • How does eSigning work?
  • How does it differ from regular Digital Security Certificates (DSCs)?

We will continue our conversation on how this impacts businesses in India in the next article of this week.

What Is eSigning?

Before we get into the ‘how’, we need to clear the ‘what’. And no – eSigning is not the same as getting a digital signature from a government-approved authority.

An eSign is an electronic signature which requires no prior paperwork, as long as you’re a registered Aadhar user. It can be instantly applied for, and approved for, a single-use validity of half an hour.

This differs from an issued long-term Digital Signature Certificate,which has a validity of one to three years, and is usually carried around in a dedicated USB device.

If you’re a user of eSign, this is how the process will seem to you:

  • You sit at a regular computer terminal, or a specific one installed by the service provider if you want to provide biometric data.
  • You verify your biometrics through the hardware installed by the provider, or through a One-Time Password (OTP).
  • You instantly receive a single-use eSignature to affix to whichever document you wish, as long as you use it within the next half an hour.
  • That’s it. You’re done. No, we’re not kidding.

Unlike the usual use of the term ‘eSigning’, however, the eSignature services launched under the Digital India campaign do not refer to a traced, handwritten signature on a digital screen or pad.

Instead, these eSignatures are highly regulated, legally binding, valid identity proxies which are issued only after the confirmation of biometric data such as fingerprints or iris scans, or through OTPs sent to the mobile number registered to the user’s Aadhar card.

Of course, there’s a lot more which goes on behind the scenes.

How eSigning Works

The biggest advantage of eSigning as a technological tool is that it’s absurdly simple to use for the end-consumer. However, since it’s a highly regulated service, the behind-the-scenes machinations are significantly more complex.

In the beginning, the architecture of the system is heavily derived from the Application Service Provider (ASP) which is choosing to provide this service to its users. One example of such a service is eMudhra’s emLocker service, which is currently allowing its users to eSign their documents. Another is the Indian government’s DigiLocker.

When a user accesses the eSignature service, the ASP creates the application interface – which acts like an application form. This API is used to access a partner eSign Service Provider (ESP), which is a government-approved entity that is registered as an eKYC authentication user under the UIDAI.

When this connection is established, the user provides an authentication of their identity based on the information saved under their Aadhar profile – either through fingerprint or iris scans, or through an OTP verification code sent to the mobile registered to their Aadhar. As soon as this information matches the saved KYC information in the Indian government’s database, a Certifying Authority – another government-regulated and approved entity –issues a temporary Digital Signature Certificate (DSC). In cases of entities like eMudhra, the Certifying Authority may also be an ESP.

A key pair is generated for that DSC, and an audit trail containing the authentication response and timestamp are created. The ASP finally receives the eSignature from the ESP, which can then be attached to the document. Once received, the user can now fix the signature to the document, and the key is then automatically destroyed after a one-time use.

What Does This Mean For The Future? In Closing

What this means for the future, Ladies & Gentlemen, is rather simple. Imagine a future India where the small-time farmer can self-attest documents online to receive faster access to government services and programs, or where his buyers sign and return invoices online to speed up his receivables due.

Imagine a future where, instead of having to attest twenty copies in thirty different departments when setting up a business, small-time entrepreneurs can simply save their documents on DigiLocker and attest them using eSign services – thus saving them days’ worth of physically running around, eventually helping them set up faster.

Imagine a future where a mistyped document submitted for a business visa would no longer require another appointment and a day at the relevant authorities. Instead, you self-attest the correct document online and send them a link.

Or an India where eInvoicing becomes the norm, like so many developed and developing countries in the world. Psst, by the way, eInvoicing can help cut as many as five days from the invoicing process, and so get you paid much faster. But more on that later.

Getting back to the point, that India isn’t so far ahead in the future. In fact, with eSigning and Digital Locker integration within services such as emLocker and DigiLocker, that India is already at our doorstep.

But then, we are but one voice. How helpful do you believe eSigning to be in the larger picture? Let us know in the comments section below.

with Inputs from Aniket Saksena 

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SaaSx3 2016: Sun. Water. Sands and Conversations!

You work hard all year long to ensure your businesses become successful or stay successful, but everyone needs a break to relax and reflect. Don’t feel guilty about heading to the beach this summer. It’s that time of the year when the league of the eXtraordinary SaaS hackers meet. Yes, you read it right! SaaSx3 is here in Chennai once again.

SaaSx has been making waves every year and this time, it’s by the bay, on the 2nd april 2016 at Ideal Beach Resort, Chennai. Who says you can’t have focussed discussions in a session that takes place under the open sky? There is something ethereal about the waves of the sea. I believe, that there’s no other perfect environment for learning, deep contemplation and a chilled-out time with the leading thinkers of the Indian startup ecosystem.

 

In its 3rd year, SaaSx3 is a lively mix of startup founders and  entrepreneurs from all over India coming together to celebrate entrepreneurship. This brainchild of iSPIRT is a steadily growing movement, that aims to facilitate a community for Indian entrepreneurs to nurture great relationships.

This year, SaaSx3 assembly is impressive. With a tightly curated guest-list, it’s one great opportunity to:

Be mentored by proven leaders from the startup ecosystem
Discuss and share  what’s hot in SaaS market
Exchange ideas with peers
And of course! networking too!  I can’t wait to experience the unconference vibe –just a perfect way to loosen up relax and learn.

They say, each wave is different, and so is every entrepreneur’s experience. To become a great surfer, one does not have to wait to ride the perfect wave. Don’t keep yourselves at bay,  save the dates . Meet you at SaaSx3 to  listen to those adventurous tales of incredible startups!

 

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Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!

After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US.  We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help!

They say- we start seeing things, when we start looking for them.  I noticed an email from Avinash Raghava, the co-founder of iSPIRT Foundation, about a PlayBook on Nuts & Bolts of Marketing & Selling in US for First Timers, in Hyderabad on 27th February. It was to be led by Suresh Sambandam of KiSSFLOW.

Playbook Roundtables are the small, intimate and intense experiential learning sessions that iSPIRT have pioneered.  Suresh is a iSPIRT maven, meaning trusted expert who pass knowledge to others in a pay-forward model. Suresh is a kind of celebrity in selling products or productize services in US from India! He led KiSSFLOW to have more than 10,000+ customers across the globe, in less than 3.5 years. That is absolutely phenomenal success in SaaS world, doing it from India!

Looking at these credentials, I registered for the event and got a quick reply from Chaitanya Chokkareddy of Ozonetel.  Ozonetel was to host the event. Ozonetel offers CloudAgent -a Cloud Call Center Solution that was already successful in India and was also starting on their US go-to-market strategy.  On Saturday morning I met with Vikas & Aditya from FirstHive, who have recently introduced a customer engagement SaaS offering.  I could see this was going to be informative.

Suresh’s presentation was logical, down to earth, like him. He started with timing or relevance of this phase (after Product-Market Fit), followed by knowing your customer through B2B Customers Characterization.  Next focus was on Product, inversion of selling model, freemium vs free trial, and the price.  This is then followed by digital marketing toolset, such as website, SEO, Adwords, Content writing and email marketing. Similarly, Suresh went through step by step in sales, founders and each and every aspect, as available on following presentation: https://www.slideshare.net/mobile/ProductNation/nuts-and-bolts-of-marketing-selling-saas-products-to-us-customers-from-india-for-first-timers

Few quick take aways:

  1. SaaS is a tough business, even when done correct.That is evidenced from the fact that 1st $1MM in revenues is almost impossible, while first $10MM is improbable, but if you do pass $10MM, then $50MM is almost inevitable. Hence the lure.
  2. SaaS models lends itself to simpler applications and focus is on
    SOHO / VSB  : no touch
    SMB & Midmarket : low touch
    Enterprise : high touch
  3. For SaaS, traditional model of marketing, sales and products gets inverted. The marketing’s job is to bring horse to pond, the product is the water and sales is understanding what the horse did with water.

I think the success of Playbook was in small size (8-12 companies), along with focus on making it relevant to your business.  While some topics may feel dry on slide, Suresh made them very interactive by first sharing his experience and then asking participants to chip in their experience.  Suresh used these chip-in opportunities for people to get honest feedback. He suggested to Sainath Gupta of AnythingAI to who go through Product Market Fit analysis for his offerings of AI Platform along with Data Science Team as service. In our case, SaaS turns out to be not a path for now, as our solution focuses on end-to-end Agile Application Development platform for teams of 25-2500.

An interesting contribution here comes from Avinash Raghava, who is walking encyclopedia of Indian Software Product ecosystem, its history.  He is focussed on making this even successful from back end, but during the event, he is the source of amazing information on who’s who, what and when!

While registering, I had asked for payment getaway, Chaitanya mentioned that it was a free event. He was surprised that someone from Pune was traveling to Hyderabad for essentially a six hours long workshop.  For me the timing of it and Suresh’s experience was an immense draw.  Turned out the open discussion with fellow product or productize services companies on their way to sell in US and Suresh guiding with refreshing openness really made it icing on the top.

Thank you Suresh for sharing the blue print, that took you 1-2 years to discover through sheer hard work. Thank you Avinash for the event and the fellow product entrepreneurs for such a debates. Thank you iSPIRIT for building this wonderful ecosystem!

I highly recommend all entrepreneurs, whether you are about to or already started or even successful selling in US to attend this and other Playbook Roundtable. I thought these 6 hours saved me at least 100 hours of discovery work. Even more importantly, it is making Indian Product Ecosystem come alive!!!

Guest post by Satish Kamat, Jambuster Technologies

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Reactions from #iSPIRT to the Union Budget presentation

iSPIRT is happy to note the Union Finance Minister, Mr. Arun Jaitley’s thrust in the direction of boosting the digital infrastructure in the country with specific reference to the Aadhar.

Aadhar powered by India Stack will allow people to offer presence less, cashless paperless service delivery to millions. Also digital literacy will also provide a big impetus in the rural areas.

The second initiative of iSPIRT which has been positively impacted by the Union budget is the ease of doing business in India and therefore the incentive for companies to Stay-In-India through the capital gains incentives where there will be no capital gains tax applicable if the funds so received are invested in a notified fund of funds by individuals in specific start-ups. The other major step is the decision to tax the Royalty Income from Patents developed and filed in India at only 10%, this we believe will certainly encourage companies to file more IPR in the country.

That said, we are disappointed with no attention being given to easing taxation norms of software companies where there is significant friction, the confusion on “goods” verses “service” tax on online downloads, TDS on sale of Software products and competition from foreign selling B2C products without any tax in India.

iSPIRT continues to work closely with the Government of India to enable the software product companies and start-ups to make the next leap with incentives from the Government. The Union Budget just presented is semi-sweet with specific sops being given to the start-up community in continuation of earlier policy announcements made by the Prime Minister Mr. Narendra Modi. There is a lot more that could be done to incentivize innovation and specifically ease the TDS conundrum which start-up and product companies find themselves adversely caught in.

Here are some specific comments from the iSPIRT team:

According to Mohandas Pai, Advisor, iSPIRT, “The Government continues to incentivize the start-up ecosystem as we have seen in the recent budget pronouncement. I am glad that the Government clearly recognizes that start-ups can be powerful problem solvers for the myriad issues facing the country and in turn generate employment as well. The Government’s decision to allow for 100% deduction of profits for 3 out of 5 years between April 2016 and March 2019 is certainly a welcome step that will boost start-ups.”

“While there are no major sops announced for the software product industry, the Government must understand that incentives to this segment of the industry will result in an exponential leap in exports and place India in an unshakable position on the world software product stage. That said, the decision to tax the Royalty Income from Patents developed and filed in India at only 10%  is a good move by the Government and will certainly encourage companies to develop and file more IPR in the country ,“ says Vishnu Dusad, Co-Founder & Governing Council member of iSPIRT & MD, Nucleus Software Exports Ltd.

Sharad Sharma Co-Founder & Governing Council member of iSPIRT says, “Start-ups in the country will certainly benefit from the budget announcement of amending the Companies Act to announce easier and swifter registration of companies. Another positive announcement from the budget speech by Mr. Arun Jaitley has been the focus on Aadhar for subsidy delivery. The Aadhar powered India stack from authentication to exection, coupled with the open API policy in India, can certainly transform the way in which digitally focused companies can reach the masses quicker and more effectively.”

Says Jay Pullur, Governing Council member of iSPIRT & CEO & Founder of Pramati Technologies.“The Government through the Union Budget has done well to do away with capital gains taxation if the funds so received are invested in a notified fund of funds or in specific start-ups. Of course, a lot more can be done to ease working norms for the software industry by looking into issues like dividends from overseas subsidiaries and a clearer and unambiguous definition of digital goods and digital services from a taxation point of view.”

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India Stack to bridge the digital divide in our country

India’s digital startups have an analog problem. They face a kagaz ka pahad. Literally. Many of them are designing for the digital desh of Bunty, the 37-yearold Udaipur shoe-seller who gets 40% of his business on his smartphone. Or, Chaitanya Bharti, Guntur’s 30-year-old single-room school teacher who gets remittances on her basic phone.

But every time they collect and store paper records, scrutinise “wet signatures”, and handle lots of physical cash, they can’t grow as fast, be as affordable or innovate to create the digital desh Bunty aur Bharti aspire to.

Nowhere is this more visible than in financial services where the kagaz ka pahad unwittingly aids what Prime Minister Modi called “financial untouchability”.

There is good news. The JAM trinity — a basic account like Jan Dhan, Aadhaar and mobile phones — makes it possible for digital services to reach every Indian. JAM is much more than aslogan — it is the result of public policy and technology that made this foundation a reality. With that foundation in place, public policy can go further. It must go further.

We don’t just give digital pioneers wings, we strap on booster rockets to launch them well over and past that kagaz ka pahad.

India Stack is just that. It is a series of new-age digital infrastructure which, when used together, makes it easier for digital pioneers to run faster, reach more people.

The Stack has four layers: (1) a presence-less layer where a universal biometric digital identity allows people to participate in any service from anywhere in the country; (2) a paper-less layer where digital records move with an individual’s digital identity eliminating the kagaz ka pahad; (3) cashless layer where a single interface to all the country’s bank accounts and wallets democratises payments; and (4) a consent layer which allows data to move freely and securely to democratise the market for data.

Each layer has a specific technology — Aadhaar authentication and eKYC, eSign and Digilocker, Unified Payments Interface, and consent architecture — with corresponding public APIs, under India’s Open API policy.

The National Payments Corporation of India released APIs for the Unified Payments Interface and is now running a hackathon for businesses to experiment.

You can go to indiastack-.org to participate. Each layer is managed as a public good. This is important. This makes the India Stack not just new-age technology but a smart policy. Technology stacks are not new. Uber, the highest valued startup on the planet, rose to success on GPS, Google maps, electronic payments and more.

In Kenya, the mobile payment service of M-PESA is like the cashless layer enabling a whole slew of digital businesses. What is different about the India Stack is that it is designed to level the playing field for newer, smaller entrants.

There is no one company or a handful of companies controlling access, behaving like bottleneck monopolies.

India Stack sets a global precedent. It is of Indian origin but not India-specific. Bits and pieces exist elsewhere in the world but nowhere under such a common frame and vision. For example, globally, data has become a battleground for the future of business.

The consent architecture, arguably, is a breakthrough to democratise the market for data without compromising on security. The India Stack is designed to propel the digital world forward in India or anywhere.

Guest Post by Kabir Kumar leads FinTech initiatives at CGAP. Sanjay Jain is a volunteer with iSPIRT Open API team. 

This was first published in Economic times

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Tax holiday for startups should be provided in first few profitable yrs instead of first 3 yrs

Progressive steps taken by the Union Government for the Startup Community in its Start-up India initiative are encouraging. We hope the Union budget will reflect a similar sentiment and introduce policies around tax relaxations and process simplifications.

The structure of taxation and corporate laws in India is not very conducive for startups and early stage companies. A lot of these issues were addressed by the Union Government in their Start-Up India policy.

The industry is hoping for a fair budget and has a lot of expectations from the government to help ease setting up businesses. There are a lot things that can be improved to make the environment more friendly for startups and here is what we feel can be done to boost the ecosystem:

Income Tax: Mr. Modi recently announced that startups will not be charged Income Tax in the first 3 years.

Though that’s a step forward in the right direction, it’s common knowledge that very few startups are profitable in the first 3 years, and if that is the case they will any ways be not paying tax.

Instead of capping it on based on the number of years, tax relaxation should be provided in the first few years of profitability.

Additionally, while a company is making losses, they still have to pay tax (through TDS) and the tax gets refunded after 5-6 months at the end of the financial year. For a startup any proportion of liquidity is critical. Government should propose a solution such that loss making startups don’t have to part with critical liquidity.

Capital Gains Tax: Creating personal wealth is one of the core motivations for entrepreneurs to build startups. This ambition of personal growth often leads to creation of large enterprises that benefit thousands of people and is an enabler for the overall growth of the country.

Lesser capital gains tax in countries such as US and Singapore makes it more lucrative for entrepreneurs. Mr. Modi has announced relaxation in capital gains if they are invested in government schemes, however the relaxation should be across the board.

Simplified Policies: There are lots of policies, especially in the Companies Act where the processes are too complex for early stage companies, which often do not even have an accountant on board.

For instance, ‘Rights Issue’ has been made the mandatory process for allotment of shares. For startups, which often go through multiple rounds of funding these procedures are not only expensive but also time consuming and confusing. Simplifying such processes will go a long way in enabling founders to focus on core business areas.

Guest Post by Sachin Gupta, Co-founder and CEO of HackerEarth

Posted on

How culture is the fevicol of a startup

I recently attended a Playbook Roundtable organised by iSPIRT on “Culture Design” discussing how to preserve culture of a company that it started with? Reading so much strife because of culture conflict globally or in India or how MNCs should imbibe the “Transparency Culture” & “Accountability Culture” has made me wonder Isn’t “Culture” a confusing word?

Each time we use the word culture we incline toward one or another of its aspects: toward the “culture” that’s imbibed through osmosis or the “culture” that’s learned at museums, toward the “culture” that makes you a better a person or the “culture” that just inducts you into a group.

As per Wikipedia, Culture is, in the words of E.B. Tylor, “that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society.”

Tirthankar Dash articulated culture that can be depicted in a pyramid. At the base is the Philosophy – what are the belief systems underlying the culture.

On that base is built the Mythology or folklore. This would mean Stories – what are the stories that make your philosophy real and personal. And at the top would be Rituals – what can you do that will bring it all alive.

One truth we have seen over the centuries – whether it’s a team of 3 or a country or a civilization, culture exists in every community. So the choice is between letting an unconscious culture crop up like weeds or consciously creating a culture we truly love.

A lot has been said about “Corporate Culture” of late especially about “Startup Culture”. One can have big vision and goals, smart people, super pay, great products and more, but the undercurrents of culture many a times determine whether the company crosses the chasm from good to great.

So, the key question is what kind of culture we want to propagate, as a company, community and the country? How do we provide an environment where one can respond (said and unsaid) to people and situations to bring out the best in each of us?

How does one ensure that we preserve and pass the culture of company from the 10th employee to the 100th to the 1000th?

While each startup or a big company should identify its own values, rituals, celebration and mythologies, there are three critical aspects that each culture should have for it to sustain, have its employees be “in the zone”, an experience when your concentration and focus peak and you are able to scale uncharted territory.

Trust: Every culture should command and demand trust among its community. If there is trust deficit, it leads to fear which creates processes and policies. Leaders of many organizations are afraid of the 2 per cent employees who may break their trust. The reality is, whether you create restrictive processes or not only 2 per cent of the people break your trust.

You end up penalizing the 98 per cent of the employees with restrictive policies (attendance tracking, detailed travel policies, time-tracking etc.) Any driven employee cannot ever be in the zone if they feel restricted, monitored and trapped.

Progress: Growth, movement , opportunities whatever you call it progress is like oxygen for any company or culture. Driven people constantly look for avenues where they can satiate their hunger for learning. Hence the culture should foster open communication and collaboration coupled with professional & personal growth.

The Indian culture, often labelled as an amalgamation of several sub-cultures is a prime example of this progress over several millennia.

Purpose: As a leader, if you had to choose to do only one thing to get your team to be in the zone, it should be to continuously, shamelessly and loudly remind them of the larger purpose of the team and the organisation they are a part of.

Remember, there are a bunch of operational tasks and distractions vying for your team’s time and attention. It is your job to take out time and remind them of the larger purpose of the organisation. It is your job to get them back on track when they are distracted and to give them the feedback and support they require.

At InMobi we believe in nurturing a culture that enables people to become more of who they truly are. YaWiO which is the foundation of our culture is like the wind – it’s the presence that can’t be directly seen, but it can be felt very strongly. It is our glue that holds the organization together and can guide how to behave & act!

Guest Post by Ankit Rawal, Proud Veteran InMobian