Need 9 months to get baby out

One of the pressures and challenges of working on products is to get it out soon – the release. But I often recollect one of the leaders that I have worked with saying “need 9 months to get baby out”.

What’s the right time for a product release – Some Considerations?

Build for market, not a customer

Remember products are not built for one customer, its built for several of them, for a market. I highlight this as especially in India, we have abundant services companies and people with great experience driving innovations and solutions for one customer, and often the release time for such delivery can be done in a shorter duration as we are working towards a specific requirement set. Its different to build it for a market or many customers in mind.

Enough research time to iterate

The other key aspect of building a product is to spend good time on researching the market, understanding user problems and figuring out what to build, before start building it. In certain cases it could also be some initial prototypes to get the thinking process going. Often this time is ignored when building products.

9 moms cannot make 9 babies in 1 month

By getting more people assigned is not the solution to get the products out faster, actually it could be counter productive as there may not be enough components that can be built parallel and also could result in confusion on co-ordination.

It’s not just about development

Many software products fail primarily because they put all the time and effort only in engineering and developing the product and do not plan for an effective early adoption and go to market (including pricing) launch time planning. They consider this as lesser important task and often consider this as a post product release activity. But the market readiness and go to market should be planned well ahead, and enough time to be allocated to early adoption and launch cycle. The other aspect that gets ignored many a times is user empathy and design for user interaction and interface.

Focus on quality, differentiators

Bugs are fine in software, can be fixed is the typical attitude in software industry. But depending on the mission critical nature of the products, quality is going to be key criteria. Thorough testing and quality is an important part and while dates can be compromised, quality should not be compromised as the word spreads if its buggy. Get it out with good quality.

Many products compromise on features and differentiators, to deliver a product in time. This again can be dangerous in the current extremely competitive world.

So usually the right time of the release should have key focus on quality and differentiators.

Alpha, Beta….

We come across examples of products that get released to market without alpha, beta cycles – without being taken to first few customers or users to try out. This can be dangerous, inspite of the time pressures or the brutal confidence that you may have about your products and self testing, there should be time allocated for alpha and beta trials.

Rapid release cycles

The other side consideration here is that while products have to be planned, it can’t take too long as well. Many of the established players get into this syndrome where they spend too much time planning and laying it out but by the time the product comes out, the market is lost or captured by some one else. This is where agile methodology comes in handy. Products should be planned in such a way that there is minimum viable scope covered coming in from the research and there is agility built into cover a rapid release cycle post the first launch, where more enhancements can be planned, based on customer adoption.

So if you started reading the blog hoping to get the answer on the right time for a product release, sorry for disappointing you. But from my experience where I have been involved with enterprise software products that were built in 3 months, 6 months, 1.5 years, 3 years etc. , some of the above points were the learnings for the success or failure of the product. Plan time for the ideation/research, design, development, thorough testing, beta and GTM launch planning before getting your baby out…

Share your experience or other considerations that I may have missed here…

10/01/201409/01/2014

The Most Important Metrics Immediately After Launch

Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking?

Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions.

Getting information about your app usage shouldn’t be like this.

1. User Acquisition

The main activity after launch is user acquisition. Even if you are flying under the radar to iron out bugs and optimize primary user flows, testing main acquisition channels should still be a big part of post-launch ops.

Which channels are getting you the most users?
What is the average acquisition cost per user of each channel?
Which channels to focus early marketing efforts & budget at? (a combination of low cost + quantity and quality of users)
Which channel was a particular user acquired from? Being able to identify this later becomes important in knowing which channels are driving the most valuable (loyal, paying, etc.) users

2. Retention

Retention tells you whether your users are coming back, or leaving you. Issues with retention, unless fixed immediately, can quickly translate into a survival problem for the app.

What is your retention? D7 and D30 retention are popularly quoted numbers, but make sure they are the right numbers for your app. If your app is a messaging app, D2 retention is more important: you want your users to chat with their friends the next day, not 7 days later.
Does any acquisition channel have a significantly lower average retention rate for users from that channel than from the other channels? If so, early marketing efforts are better focussed on the other channels.
How are your users coming back to your app? Does some other app drive them to your app (like how tapping on an Instagram URL in the Twitter app opens the Instagram app)? A notification from your app? See if you can leverage that channel to further improve retention. A word of caution: there may be overlap and double counting here, if the same user comes back to your app from different channels at different times.
When looking at retention rates over multiple days: D1, D2, D3, D4, etc, is there a cliff on any day where a large % of your users drop off and never come back?

3. Engagement

Engagement metrics tell you more about your retained users – how loyal they are and what keeps them loyal.

How often does a user open your app? The number of active days in a week or the number of sessions per week are good indicators to distinguish between your most loyal users and less loyal users.
How long does a user stay engaged with your app? Measuring this using a count of actions or progress in your app is more useful than actual time spent.
What are the most popular actions carried or content consumed by users?
Or any actions that you thought would be popular but aren’t? It is important to quickly validate assumptions about user behavior made while designing the app.

4. Revenue

If you are charging users for subscriptions or in-app items, revenue metrics become even more important to track upfront. You need to be able immediately identify problems and fix them before the revenue loss adds up.

Conversion rates: what % of users become paid users?
Compare average conversion rates for users from each acquisition channel. Is any acquisition channel performing significantly worse than others with regards to this metric?
What % of your payers pay a second time? How much time (or sessions or progress) in between their first and second payments?
What are the retention and engagement numbers for the payers? How is it different from non-paying users?

It may be useful to start tracking LTV (Lifetime value) of users and keeping tabs on the gap between the early LTV and user acquisition costs. The goal would be to close the gap as soon as possible.

Virality is another big area to keep track of, if your app has viral loops, and we will address that in a later post.

22/10/201322/10/2013

100 minds – 8 mins with each.

In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations.

Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was easy….

Knowcross sells a service automation and management software to Hotels. It’s called Triton. Some of the world’s reputed hotels are their customers. For good reason – the tool is just remarkable to see at work.

Recently they attended HiTec – world’s largest and most expansive hospitality technology event.

“We were one of the last to book our space and we missed the best spots on the floor. Even with that, we managed to get about 200 people to the booth in 3 days. And about half of them we kept engaged through a touchscreen that played the 8 videos.”

Neha Singh | Senior Manager Marketing at Triton

Here are the 8 videos in their glory.

Content is one of those things a marketer has to spend money on. The pursuit, however – is to find the highest ROI from content.

Here are 3 things that made their conference content investment a high return exercise:

1. Spray it. Don’t just say it.

Pepper your audience with multiple small bite sized information.

When you are expecting guests – as in a trade show particularly – try to put up more than a single piece of information.

So 100 brochures is great. But a choice between 20 each of 5 types of brochures – is a better idea. Within the first audience set (5 – 10 people), you’d know which brochures to send the mascot with.

“The 37 inch touchscreen had an application running. So after they see one video, they’d be presented with another one, and then another. This allowed us to comprehensively cover the product and its propositions without them getting bored with one long video. ”

– Neha Singh. senior Manager Marketing at Triton.

2. Address different causes.

If you can solve my problem – tell me how much you’ll charge. You’ve got 8 seconds. Go.

So Engineering has its own problems. Housekeeping has its own problems. The management has its own problems. And individuals within these units – have their own problems.

For Engineering – they made a different story – connected to the engineering’s cause. See this.
For Housekeeping – they made a different story – connected to the housekeeping’s cause. See this.
And for Senior Management – they made a more overarching story – connected to the business’ cause. See this.

So if Joe the CEO wanted to check with Bob the CTO – they would both just huddle at the booth. There’s a bunch of smartie pants ready to answer questions.

Instant gratification as many cultures call it.

3. Consistent and simple visuals

We eat with our eyes – as taught in culinary schools. That’s why plating is important.

KC-images — Did your eyes catch the variation in the color RED above ?

In their case, the characters were simple with little detailing. So there was no distraction. And the colors and icons are consistent.

See the image to the left – there are 3 slides one below the other.

Did your eyes catch the slight change in color?

Imagine how distracted you’d get if the characters, scenes, music, or even narrator’s voice changed on each video.

They got this done from a single creative team. A set of minds that didn’t change during the production process. This ensured visuals and audio and the look n feel and the sounds and voices – were all synchronized. Everything looks and sounds in sync.

Its like Ballet.

So the costumes were same colors. The characters were similar. The situations and icons were similar. Think different episodes of a television series.

If you have dabbled in Video marketing, what kind of results have you got from your initiatives? I would love to hear your thoughts.

16/08/201316/08/2013

First B2B Bootcamp for product startups – last day to apply

The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers.

TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning.

This first edition of the TiE-IQ Bootcamp is restricted to B2B technology product startups. It builds up on the successful bootcamp conducted by IQ earlier this year. Selected startups will walk in to the TiE-IQ Bootcamp with just a minimum viable product (MVP) and take back the following :

Mentorship and Workshops by entrepreneurs leading successful startups to help you.
- Refine and finish the minimal viable product (MVP) into a ready to buy product
- Market your product
- Get the first few customers
Peer Learning
- Learn from some of the best startup brains developing B2B products alongside.
Working Space for two months in the heart of Mumbai.
Software credits with some of the bootcamp partners
Interaction with some of the best brains in the venture investment world.
Demo Day: Your chance to pitch to investors in Mumbai (and Bangalore – to be confirmed)

Who should Apply?

Enterprising (co-)founders and technology enthusiasts who want to build disruptive technology products or services for the Indian or global market.

Teams with 2-3 members that are capable to design, code and release a beta version of their product to market & sell it.

How to Apply?

To apply, visit this page for more details on eligibility criteria, and how to apply. The last date is extended to 16th August exclusively for Product Nation subscribers. For updates follow the twitter hashtag #TieBootCamp.

28/05/201327/05/2013

5 tips to making a killer product video

Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – but are they listening to you?

Videos use 2 out of our 5 senses and if designed right – a video can help you can slip the pill. A pill that will start a conversation. And a conversation is the start to any sale.

For hygiene – videos are of many types. A video can entertain (Avatar the movie), It can teach (NGC the channel) and it can sell (explainer videos). I’m talking about the last on the list – quick explainer videos that showcase a USP of your product.

Here are my top 5 tips to making your product video stand out:

1. Number of propositions

Sure your product has half a dozen value propositions. But your audience can only remember a few of them. In a minute – try to restrict the propositions to 1 or 2 at the most.

Its better you say 1 thing two times than 2 things once.

This is a proposition heavy video. (you’ll notice how little propositions you’ll remember after you’ve seen it)

2. Number of seconds

Brevity plays a big role in any content. Not at the cost of the propositions though – but exceeding 90 seconds can cause slow death.

See this 2:28 min video we did for a tech startup and then compare it to the 68 second one for another product – you’ll appreciate the difference.

3. Speed/Velocity

The pace of the video is perhaps the trickiest to set. If the speed is too fast – ideas will zip by. If its too slow – your audience will lose attention. Damn these fickle minded audience I tell you !

The trick is to build the speed based on the propositions. At govideotoday, we set the pace based on how many UIs are to be shown, or how many propositions need to be delivered. We also take into consideration the pace of the narrator (voice over) and the genre of the background score.

This is a fast video. The pace limits the understanding of the product.

4. Audio

Most forget that Audio Visual – is 50% Audio ! As a musician and a self-taught audio engineer, I can tell you that if you get the audio wrong – all hell will break loose.

The trick to judge any audio is to close your eyes. Silly I know – but by closing your eyes, you’ll prevent distraction and you’ll focus on the tonal quality of the voice over, the beat in the music, the gain levels, and how the music contours the voice.

I know this may not be precise but audio engineering is not a science yet and most audio engineers get paid (or used to) because they just had good ears. Its pretty much like a painting on canvas. After a few years of doing it – your eyes can detect the goods and the bads.

In my opinion, this video has a good audio master. (notice the beat on the score)

5. Reality – use case

This is the BEST way to make your video rock. Real use case of where your software made a hit with the customer. Call it a case study or a client showcase – the use case is real, therefore its something your target audience can relate to, and therefore its got trust written all over it.

When people trust you – they’ll talk to you. What did I say about conversations earlier – remember?

This is a video that you’ll so easily relate to.

If you’re a pastry fan like me – you’ll know that the light and crispy pastry always wins over the oily and soggy. That’s not a personal choice – that’s how we ALL like it. Any marketing content is subject to the same prejudices.

Keep it short. Simple. and Humorous. Humor is the best way to break any resistance.

What have been your favorite product videos?

08/11/201209/11/2012

Product LaunchPAD: Putting the spotlight on 9 quality tech products

On day two of the NASSCOM Product Conclave, nine ‘Product LaunchPAD’ companies were announced. These companies were recognized for their high-quality, emerging products. The gathering, which took place in the ‘Agenda’ hall at the Vivanta by Taj, comprised representatives of the selected companies, industry veterans, the co-hosts of the event (Sharad Sharma and MR Rangaswami) as well as members of the online and offline media communities.

In a time when the product ecosystem in the country is gaining momentum, it’s important to recognize the efforts of companies like these who are focussed on delivering high-quality technology products and putting India on the product map of the world. As Sharad Sharma pointed out while addressing media at the Product LaunchPAD event, the considerable phase of acceleration in the Indian product space demarcates the ‘tigers in the ecosystem’ — but why is it so important for the product ecosystem to grow?

Let’s get some context.

There are two paths that lie in front of India today: either it can go the way the UK went — where globalization hollowed out the the SMB sector — or it can go the way Germany went — where it’s vibrant and thriving SMB industry shaped the development of the country. So what role does the Indian product story have in this situation? Well, the answer to how the Indian SMB story shapes up depends largely on what’s happening in the Indian SMB ecosystem today. And this means that Indian product companies have to embrace new trends like non-traditional business models and cloud-based technology which enable the availability of software at every available price point. Sharad Sharma highlighted the importance of this last point — he drew a parallel to the revolutionary Nokia phone that was priced Rs.2000, which completely changed the way the aam Indian communicated. This is exactly whats happening in the software world today. More often than not, software is the carrier of best practices in new environments, and this is what makes India uniquely poised to start a new journey of transformation. And this transformation depends largely on the ability of Indian SMBs to re-invent themselves around these new technologies.

Luckily for India, it’s economic structure is quite similar to the German economy. The data tells a strong story : 26% of India’s GDP comes from the SMB sector, which is growing at a much faster pace than the large businesses sector. For the overall Indian economy to treble, this Indian SMB sector has to not just double but treble — because the burden of the growth of the Indian economic sector is dependent on the growth of the SMB sector, which needs technology to help re-invent itself.

The Product LaunchPAD initiative provides a platform for these companies to showcase their products, which have been in the market for at east a few months.

This year, the judges received 54 entries and shortlisted nine companies after much deliberation. Reflecting the current trends in the industry, many of these companies showcased products and concepts revolving around the cloud, localization and location services, mobility, web applications, social media and script-less test automation.

The nine Product LaunchPAD companies selected for 2012 are:

Qualitia Software Pvt. Ltd (Pune): Qualitia is an easy-to-use yet powerful test automation B2B platform which supports leading test automation tools like HP-QTP and IBM- RFT, including open source solutions like Selenium / Webdriver. This is a script-less test automation platform that transforms the way existing QA teams work in organizations. It empower existing QA teams and automated testing teams.

InSync Tech-Fin Solutions Limited (Kolkata): InSync’s product SBOeConnect is a simple, integrated and flexible solution aimed at Magento (an eBay e-commerce platform) merchants. The product enables fully automatic and bi-directional data synchronization between the SAP Business One ERP system and the Magento e-commerce platform.

The product is already being used by 80+ Magento merchants, as it fulfills a need that e-commerce businesses have which is a need for an integrated ERP system. The company recently launched a Windows 8 application.

Magnasoft Consulting India Pvt. Ltd (Bangalore): Magnasoft focuses on the geospatial industry, specifically on three segments: content (maps), enterprise (large software for corps) and consumer (child safety). Their product NorthStar caters to the third segment, as the company identified a sweet-spot in the area of child-safety in the K-12 ages. The product used Amazon’s cloud platform to offer a subscription based model to parents who pay Rs.50 a month to receive SMSs that tell them when exactly the school bus their child is on will reach the designated bus-stop. The system works with an accuracy of two minutes and focuses on improving the safety and accountability of school bus systems using the RFID system.

Ciafo (Bangalore): Ciafo’s product Frrole sees itself going beyond mainstream media to revolutionize the news industry. It relies on people enabling news to move faster, and champions the thought of news not being controlled by one single entity. With increased direct sharing and historically low trust levels in mainstream media, Frrole presents a revolutionary new alternative for users to discover news about and around them. By promoting citizen journalism, it also hopes to create a society with more symmetrical distribution of news and opinions.

Silver Stripe Software Pvt. Ltd (Chennai): Tour My App is Silver Stripe Software’s new product which aims to increase user engagement and trial conversion in self-serve web apps. When people sign up with web apps online, its important that they know how to use the app by themselves otherwise they lose interest. The product solves the “what should I do next?” pain point. It lets web application developers create guided tours inside their application on the Tour My App site.

Greytip Software Pvt. Ltd. (Bangalore): GreyTip’s product Greytip Online is a cloud based HR and payroll software (SaaS) that is suitable for SME companies who have between ten and 250 employees. It simplifies and automates most payroll and employee data management activities, including statutory calculation and reporting. With this product, the company takes automation to smaller companies in order to make them competitive, but uses Indian prices. It currently has a user base of 95,000 employees.

Pipal Tech Ventures (Bangalore): Pipal Tech’s application is B2C free application that aims at bringing Google like search capabilities for offline retailers. DelightCircle is the company’s customer engagement and location based marketing platform. The DelightCircle Smartphone app allows consumers to discover places to shop and eat based on their location and interests, and get rewarded for this. There’s also a DelightCircle SMS based app and a DelightCircle website that offer the same capabilities.

SignEasy: SignEasy is an iPhone, iPad and Android application that offers a a simple and quick way to sign and return documents securely from a device. It allows for multiple signers to accelerate professional transactions and close deals from virtually anywhere. The app also allows for text and image insertions and it can be linked to Box, Dropbox and Evernote for retrieval and archiving of documents. It supports several document and image formats and also offers the ability to set a personal passcode to prevent unauthorized access to signatures and files.

Selasdia (sales aid spelt backwards) is Aiaioo Labs’ product which is an intelligent sales assistant for brands. It is essentially a CRM system that has access to customer information, which it uses to listen to all that customers are saying on blogs and other areas online, and capture this information. It tracks blogs, understands the posts and lets brands know when it is relevant to them and the products they are selling. It tells brands what their customers’ interests are, helps them build relationships and helps them find people they should be talking to.

15/10/201216/10/2012

Let the world know about your software product

You’ve spent months and days and hours conceptualizing your product and then taking it to market. You’ve won the first few customers who are now stable and you’re thinking about what next…if you’ve achieved this, it’s time to show your product to the world.

The NASSCOM Product Conclave LaunchPAD is the place you should be to demonstrate your product and recount your journey from CONCEPT to REALITY. We’re inviting a select community to hear about you and your product. Won’t you come?

A day before NASSCOM Product Conclave kicks-off in Bangalore (November 6, 2012), we are pleased to host an exclusive interactive session with the media, blogger and analyst community where you have the opportunity to launch your new product and enjoy your moment in the spotlight. Last year we had some of the crème-de-la-crème of press attending the event and reporting it in the print and online media.

Who is eligible?
If you are an Indian software product company that has a software product in the market for at least six months and has at least one revenue generating (not beta!) customer, then you are eligible to participate. Apply for the Product LaunchPAD here before October 25, 2012.

What happens next?
NASSCOM shortlists eligible companies and informs them by October 30, 2012 Present your software product to the media at an exclusive event.

Publish a booklet containing information about your company and software product which will be circulated to the media and available online on the NASSCOM Product Conclave website. Opportunity to interact with a focused group of professionals and hear their feedback on your product.

Some of the folks who will help us short-list some great Products are:



Amit Somani,	Arun Katiyar,	Suresh Sambandam

Need further help?
If you need advice on how to structure your launch pitch or presentation, then please do let us know. Also we have many curated sessions at product conclave to help you take your software product initiatives even further. If you haven’t registered, then do so NOW!

See you at the NASSCOM Product Conclave – the place to connect with Indian Products Ecosystem.

13/08/201208/10/2012

Want mass media coverage? Dumb down your story.

As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India is a part of your target market. Now, if you are in a sexy consumer business, getting covered is not difficult. Ask Zomato. Or those online lingerie people. But what if you are in a business your mom doesn’t understand a word of?

The thing with mass media is that they only cover stories that inspire, educate, entertain or piss off the common man. Your job is to figure out how to do that. Your job is to dumb down your story to fit the mould. Or sex it up, which is pretty much the same thing from the other side of the fence.

As a tech business, you have to be ready to take the product out of the equation and work another angle into the story. Was the company founded by two 16-year olds? Did you have 70 customers even before you had the product ready? How about having no HR member even with a 100-person team? The common man loves crazy. Was the company started from Shillong? Are you entering a game that Google has been playing for long? The common man loves underdogs. He loves drama. The smell of blood. Cleavage.

When I was at FusionCharts, we were able to generate some good press for ourselves and I will take you through one of the stories we created. If you really want to know, FusionCharts helps you create delightful charts in JavaScript. The common man doesn’t give a flying fuck about that. So what angle could we bring in? Turns out the angle brought itself to us.

One fine day we got to know that the Federal IT Dashboard, a project undertaken by the US government to track 600 billion dollars of IT spending, uses FusionCharts in plenty. How about we pitch that to the press? Interesting but no thanks. Just a couple of days later, we came across a picture of Barack Obama using the Federal IT Dashboard. Would “Barack Obama uses FusionCharts as a part of the Federal IT dashboard that tracks 600 billion dollars of IT spending in the US” work? 600 billion dollars is definitely impressive but what’s this Federal IT Dashboard thingy? Also the message was too long. After playing around with the language to make it crisper, we finally decided to cut it down to “Barack Obama uses FusionCharts.”

The story got covered in all leading publications of India. The press took the liberty of modifying it to suit their agenda as well. When Obama came to India in late 2010, we got to see coverage on the lines of “Barack Obama uses made-in-India FusionCharts in spite of his anti-outsourcing policies.” Over time, the story has gotten a little old but still no publication passes a chance to tuck it in some corner of a FusionCharts coverage.

Every company has a story. What’s yours?

Original Post can be accessed at Pokeandbite.com

06/07/201208/10/2012

CEO Attributes for Leading a Company from Launch to Success

Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two IT services companies, which had successful exits to Symantec Corp. and Symphony Services. Deodhar is also the author of the book, “From Entrepreneurs to Leaders.” In this article, he shares with SandHill readers his insights on personal attributes that are necessary for a CEO to lead a company from launch to mid-stage to success.

InnovizeTech Software is based in Pune, India, and started operations in early 2009. Its product, Sapience (meaning wisdom, astuteness and the intellectual ability to penetrate deeply into ideas), helps companies to increase work output by 15-20 percent – without requiring any change in existing processes. It’s a patent-pending, award-winning solution and the first such product that is designed for the enterprise. It gives managers the “big picture” about work effort while respecting and protecting individual privacy. Sapience is available in a SaaS model for SMBs and supports on-premise installation for select large customers.

Four key attributes of successful early stage CEOs

Success as a CEO is not guaranteed. The best CEOs may fail, and someone not as good may get lucky. Still, there are four personal attributes and mindsets that I believe are crucial for becoming a successful CEO.

1. Integrity and optimism

You will be selling your vision to co-founders, employees, investors and customers. The actual product may end up being very different from the initial concept. Earning and retaining people’s trust through the inevitable transitions is possible only if the CEO’s integrity is self-evident in his/her communications and actions on a continuing basis.

A successful CEO must be optimistic. This does not mean a blind belief that everything will go well or pretending that everything is okay when it may not be. It is more an attitude of “Let’s get on with things, know where we are, and change what is not working.” This requires honest and comprehensive communication at all times and ensuring that it reaches everyone.

Read the Complete Post at Sandhill.com