design thinking

In a highly competitive marketplace we all depend on nimble creative thinking to solve problems. The center of design thinking is the end user experience - which in turn reflects the brand philosophy and ideology.  The process starts with the people that we are designing for and ends with creating products, services and experiences that

Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Organizations, big or small, require to re-invent themselves almost constantly to establish an enviable competitive advantage for their companies. Successful organizations like Pepsi, Apple, Airbnb have