“There’s an empty slide in your deck reading user acquisition, which follows the slide showing hockey stick adoption. We’ll grow virally! Three words that fill up the slide nicely. Relying on virality as a standalone source of user acquisition is fatally flawed to begin with.”
That’s Sangeet Paul Choudary at his usual best. He probably said that a hundred times over, yet Startups continue to falter when it comes to understanding user growth and PR. The two are distinct, but underlying is a common trait, that about being remarkable. Have you extracted the remarkable ideas from your product and turned it into a PR opportunity? Or you think you are remarkable and still don’t get noticed?
Meet Sangeet Paul at PNCamp.in as he dissects the PR and Virality code step by step. It’s 90 minutes of pure adrenaline rush as you realize what can now be in your reach.