Launched in 2007 in India, Kreeo helps organizations enable information discovery, collaboration and co-creation. CEO Sumeet Anand discusses knowledge/information management solutions in a Big Data world and shares lessons learned along the startup’s journey and pivot from consumer to enterprise software. This article is brought to SandHill readers in partnership with ProductNation.
SandHll.com: Please describe your company and product focus.
Sumeet Anand: Our key offering is the “Kreeo Enterprise” product and solutions around it. Kreeo helps organizations to enable information discovery, collaboration and co-creation among people to synergize them as a corporate mind. We strive to facilitate better expression, creation and management of knowledge in ecosystems and to address the needs of a future driven by Big Data, open data and linked data.
Kreeo uniquely combines the strengths of social computing, application PaaS, Big Data and an interoperability layer in a unified framework. Kreeo solutions are applied to a wide variety of contexts such as market-intelligence management, knowledge-centered support, corporate KM intranet, social learning, etc.
By using Kreeo, customers can get rid of multiple application silos and can unify information from multiple sources (internal and external/Web) and make it easily discoverable and collaborative.
Kreeo is currently available for on-premises and private cloud deployments, and we are working on our SaaS offering. The product is applicable to almost all industries and we provide vertical solutions to customers for specific scenarios. Our key targets are medium and large organizations in the BFSI vertical.
SandHill.com: There are a lot of software products for information management. What is unique about Kreeo?
Sumeet Anand: Most of the knowledge that matters for a business is either with people or is outside an enterprise on the Web. Traditionally for information discovery and collaboration, companies applied multiple solutions such as social networks, search appliances, micro blogging, content management, document management, file sharing, wiki, blogs, RSS, bookmarking and analytics.
With Kreeo organizations don’t need any of the above as modules or separate solutions; they can do all that and much more with a unified solution that also intelligently organizes (multi-dimensionally) a company’s knowledge and interactions and makes them easily discoverable in a simple, sensible and highly secure (object-level secure access) way.
Using Kreeo, people can get access to real-time results from the Web around their interests (news, customers, competition, technology, markets, etc.) along with all that is available internally inside the company (documents, project info, support content, learning content, user-generated content, etc.).
Users can create content objects and co-edit them like a wiki object or keep them as author-editable blog posts. They can co-edit in draft as well as published mode. Kreeo provides access to near-real-time structured data (graphs, charts, tables) from sources like Bloomberg, etc. along with unstructured content created internally and from multiple Web sources.
Our solution can greatly enhance the productivity of knowledge workers across marketing, sales, R&D, strategy and operations teams.