iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the problems they are looking to solve to the features your product offers. Or the other way round. Back in time …
Continue reading “5 Tips for creating a compelling product tour”
Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, and the speaker lounge itself on the day of the event. Not just that but was also managing, choreographing and moderating the session “Differentiate or …
Continue reading “Differentiate or Die – learning’s from the NPC -12 session”
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to perform professional …
Continue reading “How far should you go with Professional Services in your product business?”
User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web business has a destination: a website, an app etc. The destination is often seen as the product in its entirety. Talk to a startup about …
Continue reading “Destination Vs. Distribution: Why your Product should be where your users are!”
SandHill’s questions on predictions as to how the software vendor landscape will change in 2013 found agreement among industry observers about the changes facing legacy software powerhouses. The questions also sparked tirades about Microsoft. Dive into their perspectives on the difficult challenges and necessary “rebooting” ahead. Q: Which three to five software vendors will face …
Continue reading “8 Perspectives on Software Vendors to Watch in 2013”
SAP acquired Success Factors and Oracle acquired Taleo in billion dollar transactions. Workday recently listed at a billion dollar valuation. The boring enterprise HR software market is suddenly hot – red hot. This excitement is also rubbing off onto a decade old HR Software Product company from Bangalore that aspires to be the first choice …
Continue reading “You May Not Like Your Payslip, but We…Love It”
MNC Structures can impede innovation flows…. In the mid-1970s, the Xerox Corporation faced the first real threat to its domination of the photocopying industry. This threat did not come from IBM or Kodak, the large American companies that had entered the industry. Instead it came from Canon and Ricoh, at that time relatively small Japanese …
Editor’s note: Druva’s inSync is a cloud-based unified solution for managing endpoint data in a mobile world. In this interview, Jaspreet Singh, founder and CEO, explains how the product differentiates in its market and how it provides value for enterprises. He also discusses an important attribute for startup CEOs. This article is brought to SandHill …
Sometime ago I wrote two posts in this forum: Expect a Microsoft, Google or facebook out of India? Won’t happen unless we THINK BIG! and How to Think Big in Software Products? . This post is a continuation of this thought process. What are the advantages for me in Thinking Big if I am a product …
Continue reading “10 Advantages in Thinking Big for Product Startups!”
I really loved being there because: You meet and get to know some really cool people (Sharad, Avinash, Mukund, MR were just a few cool people I met at these events first). There is a bigger list but this will give you some idea of what I am talking about) The quality of conversations is …
5 phrases I heard and overheard at NPC12 and what they mean. I’m open to a thrash-out on this. 1. “Initially I was skeptical about coming to NPC. Now I want to come here every year.” – First time at NPC + US based speaker with 100% audience feedback. Achievers in America are looking towards …
As NASSCOM Product Conclave 2012 drew to a close, Sharad Sharma reiterated that product technology will eliminate poverty in India. The social consciousness and import of this statement, usually reemphasized as electoral slogans of gharibi hatao by politicians, points to envisioning a future in which the role of product technology encompasses not only growth of …
Continue reading “Day 2 of NPC: Attempting to Steer in the Right Direction”
On day two of the NASSCOM Product Conclave, nine ‘Product LaunchPAD’ companies were announced. These companies were recognized for their high-quality, emerging products. The gathering, which took place in the ‘Agenda’ hall at the Vivanta by Taj, comprised representatives of the selected companies, industry veterans, the co-hosts of the event (Sharad Sharma and MR Rangaswami) …
Continue reading “Product LaunchPAD: Putting the spotlight on 9 quality tech products”
A broad sweep of the first day of the NASSCOM Product Conclave gives rise to emotions of a day that rose in energy, stayed sober at the reality picture, and then gave a reason for cheer as the day drew to a close. On the shore of Big Blue ocean breakfast session opened up the world …
Continue reading “First Day of NPC 2012 a Roller Coaster between Hope and Reality”
The kind of conversations that you heard around product companies are changing. From an ambitious “billion dollar companies” born out of India (the overarching goal of NASSCOM Product Conclave last year), the focus is shifting to the bold prediction of product software’s robust growth, in the coming decade and half, eliminating poverty. In his opening …