iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 promises to motivate, inspire and educate. An all star cast of product entrepreneurs, including Ram Shriram (Sherpalo Ventures), Sajiv Sidhu (i2 technologies) will share their …
Continue reading “Be There or You Will regret it – Product Conclave 2012”
Your products are finally off the production line and ready to sell to retailers. But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to …
If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a tool for entrepreneurs to build a low-cost business from scratch. Techcircle.in has come up with a listing of India’s top 10 emerging SaaS companies who …
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What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It …
Continue reading “Untested ideas to increase the effectiveness of your B2B newsletter”
Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would suspect you have to take big risks to get big returns. The average Indian bank has been giving around 8% annual returns on FD (source), …
Continue reading “Who are the “early adopter” Venture Capitalists in India”
Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a …
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited …
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India …
Continue reading “Want mass media coverage? Dumb down your story.”
Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 Hotels spring up, they need software to automate, a company like Knowcross benefits. (they sell to Hospitality) Marketing brings footfalls. Singapore (5th most visited in the world) …
On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? Is it that I have not defined the product requirements right? Have we hired the wrong people? Does our team not have enough experience? Is our culture not supportive of mistakes? Are …
Continue reading “The frustration of “lack of progress” with your product”
Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two IT services companies, which had successful exits to Symantec Corp. and Symphony Services. Deodhar is also the author of the book, “From Entrepreneurs to Leaders.” …
Continue reading “CEO Attributes for Leading a Company from Launch to Success”
What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco. What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over again. Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view …
Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same percentage, the productivity per employee hired has also gone up dramatically. Given that a developer can now manage instances, push to production etc., the need …
Continue reading “The new age startup – Build a feature not a product”
I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points out, that is about 3x the revenue per employee of Google, which is no slouch in the revenue per employee department itself. First, congratulations, Dropbox! …
Continue reading “The Product Business is Like the Movie Business”
Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the race to market, and the advice he follows. SandHill.com: Please describe your company’s product and differentiation. Aneesh Reddy: Capillary provides end-to-end customer engagement solutions powered by …