iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Jay Pullur is the founder and CEO of Pramati Technologies, software and services company based out of Hyderabad. The company recently announced that it’s enterprise social collaboration software platform — …
Continue reading “Build product teams based on established capabilities and chemistry”
What does a tech-product start-up need initially? It is not money, not more people to join the team according to me. It needs validation, feedback, users, inputs and all of …
About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to …
As product entrepreneurs, every hour of our time is important. We run businesses that can succeed or fail depending on our choices. One of those choices is the time we …
Continue reading “10 reasons why I spend a lot of time in the product ecosystem”
Despite a lot of matter that is available and the ease with which people network, setting an Product Startup in the NCR region is fraught with challenges that few can …
Continue reading “Building a Product Ecosystem for Startups in NCR region”
Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps …
Hypothetically speaking, if one was offered a job and the decision to accept or reject was based on how far one had to travel, would “Tenmiles” be a round enough …
This December, IPMA invites you to be a part of the Journey to Product Nirvana! Building on the excitement and momentum of product companies in India, IPMA’s annual event welcomes …
Continue reading “IPMA Annual Event 2012 – Journey to Product Nirvana”
There has been a huge upstart in the number of product companies in India in the last 12 months. 700% is the estimate according to Zinnov Consulting. Most of them, …
Continue reading “Be a part of the journey to Product Nirvana!”
I am thinking of writing a series on technology sales, given that selling is my first functional love and I enjoy it more than anything else. (There, I admit it, and …
Continue reading “Should I outsource the sales function at my technology startup?”
Many People keep wondering about the kid who rarely talks at home and not good to get grades in school but went on to become an amazing start-up genius. Celebrated …
Continue reading “Passion, Conviction and Approach to entrepreneurship”
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue …
Continue reading “5 Tips for creating a compelling product tour”
Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, …
Continue reading “Differentiate or Die – learning’s from the NPC -12 session”
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product …
Continue reading “How far should you go with Professional Services in your product business?”
User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web …
Continue reading “Destination Vs. Distribution: Why your Product should be where your users are!”