Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better …
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Pallav Nadhani’s list of Top 10 mistakes entrepreneurs make…(Part 2 of 2)
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product …
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How to Build a Great Product by Removing Barriers to Usage
Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time …
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Your neighborhood mom-and-pop Shop is an SBI Branch, thanks to EKO
It is not a usual day if Bill Gates pays a surprise visit to your office. And if the Microsoft Founder spends two hours understanding your business and your product, …
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The Product Ecosystem in India is at the Inflection point…
We have been long hearing that the product ecosystem in India is at the inflection point and will grow significantly over the next few years (different consultants look at 2015, …
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Find out what inspired Pallav Nadhani to start FusionCharts on their 10th anniversary.(Part 1 of 2)
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product …
A great product ends up creating its own market by typically disrupting an industry or creating a new one – Archit Gupta, ClearTax
Here’s an interesting story about a young entrepreneur who put his personal life ahead of cool, calculated business decisions and went on to create a very successful IT Products Business. …
NPC is the most successful volunteer driven conference in India…Sharad is yet another volunteer.
In recent years the Indian Software Product industry has seen exponential growth in terms of revenue and people. The industry has matured to a state where numerous entrepreneurs have built …
The upper hand of the desi entrepreneur
Everyone knows that India is a tough place to start a business. India is at #132 among 183 countries in the ease of doing business index. A lot has been …
Just open the door for me, I can close the sale
In the course of my career, I can’t remember how many times I have heard some version of this phrase from entrepreneurs. In fact, there is a thriving industry that …
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The future is bright for product companies, Vishnu Dusad, MD, Nucleus Software
Vishnu R. Dusad is one of the founders of Nucleus Software Exports Ltd, and is presently the company’s Managing Director. An alumnus of IIT-Delhi, Mr.Dusad’s vision and passionate belief in …
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3 objectives your homepage has to accomplish
As a tech startup, your homepage is the first encounter a visitor will have with your business. The first real encounter. And as a business, what is it that you …
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Towards a glorious product nation!
The biggest success of the IT industry in the country has also been its biggest challenge. The phenomenal rise of the Software services industry led by global leaders like TCS …
Let the world know about your software product
You’ve spent months and days and hours conceptualizing your product and then taking it to market. You’ve won the first few customers who are now stable and you’re thinking about …
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Software Products Industry: Transforming India at Large
In my mind transformation is something that takes place when there is a significant change that happens and a whole genre of populace move from one condition or state to another. …
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