iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 …
Continue reading “Be There or You Will regret it – Product Conclave 2012”
Your products are finally off the production line and ready to sell to retailers. But where do you begin? Or maybe your brand is successful in regional retailers but you …
If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a …
Continue reading “Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India”
What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a …
Continue reading “Untested ideas to increase the effectiveness of your B2B newsletter”
Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would …
Continue reading “Who are the “early adopter” Venture Capitalists in India”
Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, …
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management …
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere …
Continue reading “Want mass media coverage? Dumb down your story.”
Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 …
On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? …
Continue reading “The frustration of “lack of progress” with your product”
Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two …
Continue reading “CEO Attributes for Leading a Company from Launch to Success”
What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco. What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We …
Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same …
Continue reading “The new age startup – Build a feature not a product”
I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points …
Continue reading “The Product Business is Like the Movie Business”
Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the …