At a time when “Cloud” was still a buzz word and “Platform as a Service” as a category didn’t exist, Fullerton India was looking for the next generation computing technology …
Introducing #alpha: Showcase For Your Product Or Startup At The #NAMA Conference
We’re pleased to announce #alpha, a product and startup showcase at our flagship conference #NAMA, being held on October 10th 2012, at The Westin in Gurgaon. While #NAMA is largely going …
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Sanjay Parthasarathy’s Mantra for Product Entrepreneurs: “If You Can’t Think Big, You Can’t Really Scale”
Even top-notch corporate executives get bored with their work and that’s what happened to Sanjay Parthasarathy. Maybe in such cases the corporation is no longer seductive enough to feed the creativity or …
TechSparks 2012 Unveils the Top 30 Tech Product Startups from India
TechSparks, the flagship event of Yourstory.in, the biggest tech product startup showcase in India, is now in its 3rd edition. The Grand Finale of TechSparks 2012 was held in Bangalore on …
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How Silicon Valley’s Community Gives Back
Editor’s note: “Silicon Valley is a unique, vibrant intermingling of different ideas and cultures resulting in innovation coming from all parts of the world,” says Raju Reddy, executive vice president …
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Be There or You Will regret it – Product Conclave 2012
NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 …
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4 Secrets to Pitching Your Product
Your products are finally off the production line and ready to sell to retailers. But where do you begin? Or maybe your brand is successful in regional retailers but you …
Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India
If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a …
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Untested ideas to increase the effectiveness of your B2B newsletter
What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a …
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Who are the “early adopter” Venture Capitalists in India
Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would …
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Do we really need a Product Manager?
Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, …
5 Indian companies that get marketing
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management …
Want mass media coverage? Dumb down your story.
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere …
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Tourism and technology. And Marketing.
Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 …
The frustration of “lack of progress” with your product
On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? …
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