Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management …
Want mass media coverage? Dumb down your story.
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere …
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Tourism and technology. And Marketing.
Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 …
The frustration of “lack of progress” with your product
On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? …
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CEO Attributes for Leading a Company from Launch to Success
Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two …
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Get Your Story Straight
What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco. What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We …
The new age startup – Build a feature not a product
Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same …
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The Product Business is Like the Movie Business
I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points …
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How Capillary Technologies Became a Top Provider of Retail End-to-End Customer Engagement Solutions
Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the …
Ozonetel Innovates Voice Cloud in India
Editor’s Note: Serial entrepreneur Murthy Chintalapati left Silicon Valley, returned to Bangalore and launched Ozonetel in 2007 with a cloud telephony platform for voice apps development. As founder and CEO, …
Enterprise Applications – Thousands of app “snacks” instead of “full meal” applications?
Today was the second time I am hearing that the future of applications in enterprises are thousands of small apps instead a hundred or two applications! I was listening to the …
What makes a product “fit” a market? Or how to achieve product-market fit?
A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get …
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8 Symptoms: You Know You Have A Positioning Problem When….
A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to …
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Indian Software Startups Similar to Excitement of Late-90s Silicon Valley
Editor’s note: Sharad Sharma and M.R. Rangaswami are co-hosts of the NASSCOM Product Conclave 2011 (November 8-10, 2011), a must-attend event for software product startups. Now in its eighth year, …
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