Being entrepreneurial isn’t just for startups

An unusually hectic travel schedule this summer took me to four great cities in four weeks: London, Chicago, Dubai and Beijing. In each, I learned about at least one interesting …

Innofest to Innonation

Evolving from a festival of innovation to a platform helping innovators to succeed… Over the past 3 years, while volunteering for Innofest – the platform for hardware entrepreneurs – I …

Announcing Product Pathshala #ProdShala, 15–16th Sept, Goa

I’m sure you remember the popular song Masti Ki Pathshala from Rang De Basanti. We are planning to pull together something similar for the Product Thinker community. Last month, in …

What I learnt from organising 100 #PlaybookRT. #iSPIRT

When I was a kid, the only goal that I had in my mind was to become a cricketer and play for India. But never did I get an opportunity …

Workshop on activating potential strategic partnership

Startups are bought never sold, this maxim while true makes a startup acquisition look very esoteric and opaque. This leads to many misconceptions and poor preparation on the part of …

Understanding Your Customers And Building For Them – #99PlaybookRT

Building great products requires us to understand customer needs and its nuances, are more often than not, counter-intuitive to our assumptions. The Design Thinking Roundtable session by Deepa Bachu helped …

Virtual Teardown Experience

Recently, I got the opportunity to participate in a virtual product teardown session. After attending SaaSx4 teardown, and participating in PNCamp hyderabad tearddown, I was curious to see how it …

Are you having fun in what you do? #PlaybookRT

Michael Jordan once remarked: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game’s winning shot and …

Playbook for launching in the US

US is by far the most lucrative market for most domains. And in many ways, it’s also the toughest. Thanks to the startup boom in India, many world class B2B …

0 – 100 customers! How fast can your SaaS startup accelerate?

The toughest challenge in your startup journey is getting to the milestone of first 100 customers. iSPIRT’s 97th PlayBook RoundTable, ‘Zero to One’ was held last Saturday in the hot …

The cause of ‘SaaS’ Industry is top priority on iSPIRT’s policy radar

‘SaaS’ can drive the future of Indian IT Industry both in International trade as well as domestic front. With changing dynamics in Software sector globally, ‘SaaS’ can help India remain …

Are you a Baba Entrepreneur? 98th #PlaybookRT

Let me set the stage for iSPIRT’s 98th Playbook held at the EKO office in Gurgaon.   43 Degree Celsius in a very dry and dusty Gurgaon summer, a Playbook …

Experiments with psychology that got us 4x Conversions on our website

Attracting potential customers on your website is always challenging. While you somehow manage to figure that out by SEO, Adwords and Social Media Marketing, the second challenge comes up – …

The End Doesn’t Justify The Means: A Public Statement

[Given the course of events that have unfurled recently, iSPIRT created IGCC to investigate, and strengthen governance. Sharad Sharma, who has previously apologized and accepted responsibility on Twitter, has reflected …

Time to decode the ‘Social’ in ‘Social Commerce’

“If I had to guess, Social Commerce is the next area to really blow up” – Mark Zuckerberg ‘Social Commerce’ or more simply ‘Social Payments’ has been a relatively new …