A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the language of your target audience. This playbook is …
I am the Product Manager
Of the various hats I have worn all these years – Founder, Sales guy, Deployment Specialist, Level 1 and Level 2 Support, DevOps, Coder, Cheque depositor – I have come …
A Framework For Building SaaS Products That Don’t Churn
When you say “reduce SaaS churn”, most people will immediately imagine tactics like drip email campaigns, great onboarding, customer marketing, gamification and automated alerts when users show signs of leaving. But …
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“Vertical SaaS” Deep Dive #PlaybookRT in Bangalore
Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by …
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Announcing #BeyondFounders – Connecting Entrepreneurs in need with Doers indeed.
As an eco-system builder, I’m always challenged with finding more Founders to contribute or help other early stage Founders. Normally, successful people have very little time to contribute and many …
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Volunteer Hero: Vivek Raghavan
iSPIRT volunteers build public goods inspired by open-source Linux and Wikipedia. Our volunteers are selfless, committed and conflict-free. They are animated by a burning cause. One such cause is about …
How we built iSPIRT from scratch, with nothing except a lot of spirit. #iSPIRTturns4
I missed the 4th anniversary celebrations of iSPIRT in Bangalore today as my father has been unwell for the last couple of weeks and I have been avoiding travel. I …
2017 iSPIRT Annual Letter
Problem solvers, responsible builders of companies, communities and ecosystems are the foundation for progress and growth of any nation. What drives all of them is a sense of challenge, ownership …
A budget for “Digital Economy” sake
Looking deeper in to the budget 2017. [An immediate official iSPIRT response to the budget was issued as a Press release on 1st FEB 2017. It is placed in media …
RBI allows convertible notes for Startups from foreign sources
As part of policy hacks, we covered the issue of Convertible notes being recognized by Ministry of Company affairs (MCA) in our earlier blog here. For benefit of users to …
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Are AI and Automation dirty words for some?
Man being replaced by machines has been a topic very well documented in our academic and social history. While, designing machines that can replicate human intelligence is ‘the dream’ for …
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The Product Manager’s RuleBook
This post is not about “tools” which will make you (integral)dx more productive. This post is about telling you rules of the Jungle called Product Management. So you are the …
Union Budget 2017 : How’s it Set to Impact These #5 Key Domains in India
Alright, before I take the plunge into revealing what I expect from the impending budget, let’s take a quick glance at numbers on how the Government has fared since its …
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Why Your OnPage Chat Is Not Working? [How To Fix It]
A Step by Step guide on how product marketers should evaluate on page chat tools, implement and use them to start generating leads for sales. We had rolled …
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Beyond Google Search – The Platforms For The Internet of Actions
The below post is edited from an answer given to ET for this story. This article is 2 yr old. Republished today. The rise of Mobile is a big shift …
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