iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Once upon a time, in a land far, far away, lived a grumpy old wizard who loved spending time throwing stones at little kids who played near his mansion… In just a few words, good stories transport you to a different place, stoke your imagination & involve you in the life and activity of someone …
Continue reading “Is your user story really about the user?”
Too much has been already written about ‘Growth Hacking’. Having been into product space for quite some time, I believe growth hacking is probably the most confused jargon being used in the business world (mainly product businesses). Hence, thought of writing down my perspective on growth hacking by clearing out few notions around it – …
iSPIRT put together its second Product Nation boot camp for product people, by product people on 8th October 2016 at Persistent Systems’ Office in Pune. It was a day-long coming together of doers: ones who have been there, done that; and ones in the journey of getting there. The format was simple: Successful product entrepreneurs …
Continue reading “Takeaways from the Second ProductNation Boot Camp #PNCamp #Pune”
The payment gateway problem in exporting online from India It is not easy for Indian Software product companies to export products online and receive payments in India. This is true for both the downloadable Software product or Software as a Service (SaaS). Experts say there is no legal or policy hurdle from RBI. Yet, there is friction. An …
Continue reading “The payment gateway friction in cross-border trade of Software products”
“Are you an accounting company or a finance company?” The question was addressed to Baskar Ganapathy, co-founder and product head of Numberz. It’s an early stage fintech startup with a software product to help small businesses manage their invoices and cash flow. What makes it different is an add-on feature that lets businesses get a …
Continue reading “Here seasoned founders make bulbs flash in the heads of newbies”
Conducting business in one’s own country is never easy, let alone conducting business overseas, where rules, regulations and business environments differ. ‘Ease of doing business’ is also an Index created by the World Bank. It ranks economies from high to low, with the former indicating easier, simpler and better conditions for business as compared to …
Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful. Roundtable is a format of learning intended for startups that have reached a happy confused stage. In this format 8-12 non competing startups are brought together to discuss deeply on a topic that holds them from jumping to their …
Continue reading “Playbooks is one of the key pillars of iSPIRT bouquet.”
For those who aren’t aware, PNCamp is a bootcamp event for early stage SaaS startups. We were lucky enough to get invited to the event in Pune on Oct 8. The event, like earlier SaaSx event in Chennai, is a no-nonsense event for founders and product folks. The day-long event had two tracks: one for …
Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first playbook with iSPIRT and he did a phenomenal job. AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them …
Continue reading “How AdPushup Uses Content Marketing To Power Growth #PlaybookRT”
Note: This is a long form article. It will take time if you want to read it through the end. If you’re heady about entrepreneurship, you may be offended by a lot that’s in here. Also, if you’re looking for a listicle or an article to skim through, this isn’t it. So be warned before …
Sanjay Jain, Pramod Varma, Ranga Raj With a lot of momentum being built around Digital India and Smart Cities, we offer a contrarian view of how government agencies and stakeholders should approach this complex problem. While there are many facets towards the journey of Smart Cities – some that are non-technology related – political, bureaucratic, …
Continue reading “India Stack for Smart Cities – Usage and Learnings that can be applied”
Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, the open rate ends up being less than 10% on average. I call it the “Rhino effect”. Most of us have developed a thick skin …
Continue reading “Why Did 33% of Prospects Reply to This Cold Email?”
The much-hyped Goods and Services Tax (GST), after years of stagnation and lack of political consensus, was finally passed in the upper house of the Parliament, the Rajya Sabha, on 4th August this year, almost a decade after it was first introduced in the Lok Sabha in the year 2006-07. It is the biggest indirect …
The volunteer team here at PNCamp are excited to share their list of candidates for the live Product Teardown Session. These companies have been selected to have their products analysed by our expert panel of in minute detail over a 2 hour long session. We expect that the feedback that they’ll get to take back …
Continue reading “#PNCamp2: Shortlisted B2C Products for the Product Teardown Sessions”
Recently, a high potential team of founders invited me to be their advisor on marketing strategy. Their product is a employee transport management system based on mobile App and SaaS backend, targeted at large organizations. I knew finding a great name was a daunting exercise. All the “real” names in English dictionary have already been …