Building a sustainable B2C Business by CaratLane Mithun Sacheti

There isn’t a single consumer-facing startup that is profitable today. The losses of most companies are attributed towards the skyrocketed marketing costs that startups face in reaching to the Indian …

3 Marketing Hacks for Bootstrapped Entrepreneurs

If I say “the startup scene in India has taken off in a big way”, it’s probably the biggest understatement of this year! Startups are sprouting from every corner of …

Of Cockroaches, Gazelles and Unicorns

We took a hard look at our company. Was it going to become a unicorn? No. Not close. Was it going to do the proverbial J curve in the near …

Cracking a niche B2B market without funding: Valuefy’s Story

Valuefy was started in 2010 to empower fund houses to make informed decisions better and faster. Vivek Singal, a B.Tech from IIT Bombay and Sharad Singh, an MBA from IIM …

Freshdesk at #SaaSx3

The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How …

Buyer’s Fault or Seller’s Fault: Who Is Responsible For Invoice-Related Late Payments?

(originally published here) 1 in Every 3 Invoices Unpaid Is Due To Seller Errors. Seriously?! “The formulation of a problem is often more essential than its solution.” Albert Einstein That’s …

Why I’m doing what I’m doing!

I’m forever being asked a question by the people I meet during my travels, events, etc. I usually smile and avoid it. Or let someone embarrass me by talking about …

Innofest in Jaipur.

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. William Pollard And …

Every Product Needs A Good Teardown

(originally posted here) Last Saturday in Chennai at the SaaSx3 I had the privilege of participating in my first “Product Teardown” A Product Teardown, “or simply teardown, is the act of …

Using the product roadmap to keep an organization in sync

When organizations are relatively small, it is possible to keep all parts of the company – execs, PM, sales, engineering, QA, operations, etc – in sync with the direction and …

Scaling from $1m to $5m, lessons learned by Freshdesk

I travel to India once every quarter to catch up with our India team based out of Coimbatore. I was planning to attend SaaSx for a while now and this …

Hey Indian SaaS Founders, Are you dreaming big enough and aiming high enough?

I took SaaSy bus to attend SaaSx3, a fun journey networking and ice break session among SaaS founder The sessions were on common challenges from funding to hiring right resources …

Write up the Business Plan !

Most of us have read the famous story about Jeff Bezos’s cross country trip from New  York to Seattle. Bezos founded Amazon.com in 1994, writing up the  Amazon business plan on the way. Jeff’s …

Product Teardown at the “SaaS”y Day at Chennai: Chapter 2 on SaaSx3

The sea breeze was cool. And the SaaSy people went cool as well. Kiruba unleashed some tricks for networking that had the participants engaging in banter, fun and games on …