iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The emergence of an IP and technology-based leader from India will have a bigger long-term impact than a few Indians heading major global corporations Isn’t it strange that we were obsessed with happenings at Google while the really momentous news of the coming of age of a serious desi challenger got lost in the noise? …
Continue reading “InMobi’s Miip May Be More Important to India than Pichai”
It’s an e-world now. Your website is the first point of contact for the consumer. The brand’s image/identity and positioning are completely dependent on the UI and UX on your website. To get that bit right may not just be necessary, but critical. UXINDIA, a pioneer of UX in India for over a decade, extends …
What we see in theMaker addiction, is that a relatively small amount of people can have a big impact. You don’t necessarily need the world’s largest company behind you. – Dale Dougherty- Founder, Make Magazine 4 years ago, I walked out of the elevator onto the 4th floor of NYU’s TISCH building, home to the …
As founders, many of us had to learn skills that don’t come naturally. Some responsibilities are better handled by your co-founders and other team members. You may be an amazing engineer, but a weak product manager. You may be a great product manager, but terrible at sales. And then there’s the universal challenge that every …
Creative inventors with creative ideas need creative capital “As a first-gen entrepreneur and professional by training, I have become contemptuous of the local investor community—it uses a cookie cutter approach with very limited imagination. They would rather blow their cash on an app (without proof of concept) than on a good service model that has …
There are about 50+ startups in India, which are offering hyperlocal services (or what is being called Offline to Online O2O) – connecting online shoppers to brick and mortar retailers. They vary in the segments that they are addressing, with grocery and daily needs being the most popular ones. One thing which is common across …
Continue reading “Is the Hyperlocal Model Fundamentally Flawed?”
Rohini Lakshané attended “Open Innovation, Entrepreneurship, and Our Digital Culture” in Bangalore on August 13, 2015. Major takeaways from the event are documented in this post. Prof. Eben Moglen on FOSS and entrepreneurship The culture of business in the 21st century needs open source software or free software because there is one Internet governed by …
Continue reading “Open Source leaders discuss innovation, entrepreneurship and software patents.”
Who doesn’t remember the famous four words of the 1996 film Jerry Maguire? The relevance of these words encompasses all generations. We look at the rich and mighty with a hint of jealousy, sometimes incredulously , some other times in awe, yet other times perturbed. On the other hand, the poor and downtrodden are subjugated …
India’s B2B software product industry has grown nicely since we published the first edition of this index in November 2014 – the top 30 companies are valued at $10.25 billion (₹65,500 crores) and employ over 21,000 people. The index has grown 20% in USD terms and 28% in INR terms from October 30, 2014 to …
Continue reading “India B2B Software Products Industry Clocks Solid Growth from 2014 to 2015”
There are 3 items you should do quickly, if you are going to launch your SaaS startup or a new product that caters to a new audience. First, get listed on SaaS marketplaces, Cloud Brokerage Services and Cloud listing providers. There are over 120 SaaS marketplaces from telcos – AT&T, T-Mobile and others, to large …
Continue reading “Three Things To Do Before You Launch Your SaaS Startup To Get InBound Leads”
With whatever little humility we can garner, we created a platform for showcasing, inspiring, and celebrating innovation in India – in less than 27 days!! With the awesome support from our partners, sponsors, believers, dreamers, creators, speakers, patrons, volunteers and each and every one who was a part of InnoFest – we rocked it J …
Continue reading “India innovated and celebrated @Inno_fest #IndiaCanInnovate”
Inbound Digital Marketing – A must for Generating Leads! Organizations rely significantly on inbound digital marketing for their business. One of the most popular marketing channel used is Pay-Per-Click Campaigns, wherein inbound leads are captured as soon as a visitor clicks on sponsored landing pages/Google Adwords links and fills the details to access specific resources/offers. …
Continue reading “Stop Wasting your Hard-Earned Inbound Leads”
Nothing can be done solo. Everything can be done with the right team. I meet dozens of people in Bangalore, who when they realise I am an entrepreneur ask me my two cents on starting up. Some of them have started up, some are about to and many want to sometime soon. If there is …